so, that was over 104 years ago. >> and now more than a century later, and it's mark mariani and his children michael, christopher, and natalie, who literally have grown up in the dried fruit business, that are carrying on the family tradition of marketing some of the golden state's best fruit. at their headquarters, trained personnel inspect the fruit, rate it for size, and then package it. and speaking of which, mark's dad was actually the first to package dried fruit in a completely different way. >> as you go into a produce area, you take a look, and you touch and feel, and you see the product. and we just couldn't understand why our competitors wanted to put it behind a bag they can't see. and so, he said, "let's put it in a visible bag. the consumer can see it." and that's been the philosophy that we've had since 1950. >> in addition to those dried plums, they now have a complete line of dried fruit and even dried produce for trail mixes and popular cereals as well. they're processing about 100 million pounds of fruit a year here, so quality is of the utmost importance. and for