>> more of the same. >> marianne keller has been an auto industry analyst for four decades. she wrote the book on general motors. >> it was a company that was always dominated by bean counters, and they have one object i have, and that is make the numbers at all cost, and sometimes at the sacrifice of things like quality. >> was gm so focused on cost that it disregarded safety? >> i don't know that there was a conscious, you know, we're want going care about safety attitude. that would be, you know, beyond the criticism that i would level against them. >> the thing that you bring out is that this ignition column was created by an outside producer. they knew that it wasn't up to snuff, and, yet, they said go ahead with the cobalt anyway. >> and i think that's why the families of the victims are so outraged. the fact that the paper trail here clearly shows that this switch should not have been built. certainly it wasn't meeting up to their own specification from general motors, and that's why they're so outrage. the fact that, look, losing a family member is bad enough, but no