the bbc�*s mariko oi sat down with mr yanai in a wide—ranging conversation.m at one of uniqlo�*s latest stores at the heart of tokyo. this year fast retailing has achieved its goal of generating annual revenue of y3 trillion. to become the world's biggest retailer, it needs to at least double that. but the boss even has a bigger target, a revenue of y10 trillion. can he achieve that as the company's president before passing the button to his successor? translation: i would like to achieve it and i believe i need to achieve it. in order to do that we need to imagine how different a y10 trillion firm is from a y3 trillion firm and recreate our company every day. we want to change people's perception of our clothing, that it can continue to evolve. i want to ask your views on today's fast fashion industry, especially chinese retailers, what do you think is the future of this industry? translation: i don't think there is a future i forfast fashion. they are producing clothes without careful considerations, which you can only wearfor one season. that is a waste of

the bbc�*s mariko oi sat down with mr yanai in a wide—ranging conversation covering his goal, the futurefast fashion and controversy around the source of cotton. iamat i am at one of their latest tourist at the heart of tokyo. this year fast retailing but has achieved its goal of generating annual revenue of y3 trillion. to become the world �*s biggest retailer, needs to at least double that. the bus even has a bigger target, a revenue of y10 trillion. can he achieve that as the company �*s president before passing the button to his successor? translation: i button to his successor? translation:— button to his successor? translation: ., ~ ., translation: i would like to achieve and _ translation: i would like to achieve and i _ translation: i would like to achieve and i believe - translation: i would like to achieve and i believe i - translation: i would like to achieve and i believe i need i translation: | would like to | achieve and i believe i need to achieve and i believe i need to achieve it for them to do that we need to imagine how different a yio trillion firm is from a preacher

called fast retailing, but he doesn't want to be associated with fast fashion, as he's been telling mariko oi at one of uniqlo's latest stores in the heart of tokyo. this year, fast retailing, which owns uniqlo, has achieved its goal of generating and annual revenue of y3 trillion. begin becoming the worlds biggest retailer, it needs to double that. but the owner has a bigger target, a revenue of y10 a bigger target, a revenue of yio trillion. can he achieve that as the company's president before passing the button to his successor? translation: i would like to achieve it and i believe i need to achieve it. in order to do that, we need to imagine how different a yio trillion firm is 28 y3 trillion firm is. we want to change people's perception about clothing. it people's perception about clothinu. u, people's perception about clothinu. ., clothing. it can continue to evolve- — clothing. it can continue to evolve- i — clothing. it can continue to evolve. i want _ clothing. it can continue to evolve. i want to _ clothing. it can continue to evolve. i want to ask - clothing. it can continue to e

mariko oi sat down with the ceo to find out how. meet one of the best loved creations, hello kitty.day to hello kitty. sanrio is the company behind hello kitty and all the other characters, but despite the popularity, the firm was struggling to be profitable until the new chief executive started in 2020. he took the top job at the age of 31, making him the youngest ceo of a listed company injapan. how did he turn it around in a society known for its emphasis on seniority? translation: it would be a lie if i said there was no push - back. but to reform a 60—year—old company, we could not change based on what we already knew. i've noticed a lot more promotions or collaborations of sanrio characters even in singapore in the last few years. did you change your overseas marketing strategies? translation: one of our | business models is licensee business. it has become the core for our overseas strategy. we get paid royalty and in return our characters get the exposure in the market. there's an advertising effect. but as a result, hello kitty with whom in a strange coincidence the ceo sha

mariko oi is following the story from our asia business hub in singapore. please just take us through the details. it sounds as if he is going to deliver on his promises.— going to deliver on his romises. ., promises. indeed. he did allude to this during — promises. indeed. he did allude to this during the _ promises. indeed. he did allude to this during the election - to this during the election campaign, didn't he? but on social media, the president elect is specifying that the alleged inflow of drugs from china into the united states like fenta nyl china into the united states like fentanyl as the reason for these high tariffs. the biden administration has been calling on beijing to do more to stop the production of ingredients used in fentanyl, because washington estimates it has killed almost 75,000 americans last year. mr trump attacked beijing for failing to follow through on promises he said chinese officials made to carry out the death penalty for people caught dealing fentanyl. a spokesperson for the chinese embassy in washington told the bbc the