. >> reporter: the attack ad was reportedly launched by mario juarez, a real estate broker who yearsgo unsuccessfully ran for an oakland city council seat. >> i think the significance of this is important. >> reporter: the political analyst says winners of the alameda county central district 18 race will have huge power. the democratic committee hands out endorsements, he says leading to name recognition and donations. >> if you didn't have that endorsement, you'd have to do this on your own, go door to door knocking for endorsements and/or asking for money from people. >> 85% of the people endorsed by this group end up winning their elections at the county, city levels. >> reporter: many candidates in the race have openly demanded mario juarez pull the ad and apologize, including adrian abuye. >> how do we build bridges and make sure there's an ability to collaborate with one another? an ad like that doesn't do that. we don't want to even give it attention. >> reporter: pamela hopes voters ignore the attack ad and focus on what they're fighting for. >> i want to be able to bring my