you had levinson who had pioneered a strategic commitment to media and marisa myers. i'm wondering how you will make the decisions whether you're focusing on creating original content or whether you're going to focus on aggregating or user generated content. how do you think that is going to evolve? >> i don't think the question is not an either or. it's an end for us, right is in the beauty of yahoo! is, number one, as i said, we have editors and, number two, we have technology. that is the biggest part of it. number three, as i said, was we are starting to hone in on how do we basically inspire and entertain users. how do we delight the user? you know? i think the fact that we can have data alongside editorial cure radiation and smarts is a huge advantage for yahoo! >> jay sing, as you know, there is only space -- not in your case, there is space in anything you want to do. on television there is space for the only importantsofr man in newspaper, jay sing, the ceo and editor of yahoo! that for coming this morning. >> thank you. >>> next, mixing capitalism with chari