and that's something that you do not see under marissa mayer currently.on't think she's doing a great job at all of growing talent. i have heard some reports that she has currently 36 direct reports. and that speaks to a control issue. and a not willing to let go issue and grow your people underneath you. and that is a big difference between her and terry. >> jeff, jeff minich has an article that's kind of right next to yours this morning. he makes the argument that ad volumes are up, granted prices are down 24% which leads to that net 7% decline in core ad revenue. but he makes the argument that naisk native ads, ads which are content driven, are 40% of impression, showing a little bit of a way to the future in terms of her ad strategy. your thoughts on that article. >> well, i thought it was interesting because he said in his article that he quit yahoo! because he didn't like mayer's leadership. now he's making the defense that she really did have a strategy all along, which was, i think, as he laid it out, was to turn her back on the display business a

the honeymoon period for ceo marissa mayer may be winding down here. ominent defender changing his tune, penning a highly critical article of the ceo in "forbes." eric jackson, who is long yahoo! shares, is writing that mayer's made a number of costly errors since taking over, causing numerous problems for the company. >> so, for more on if investors should be worried about the company under her reign, let's bring in eric jackson along with tech crunch reporter colleen taylor, who is less critical of marissa mayer, we should say. eric, what changed your mind? she's celebrating her second anniversary and you're sort of fed up with her leadership. is that the idea? >> well, i mean, i've been a defender of hers early on, and i think in the first six months of her tenure, there were lots of obvious signs that she had improved morale at yahoo!. but if you step back and look at what she has accomplished, she has spent $2 billion on various acquisitions that have really destroyed value in the eyes of shareholders. it's been a huge wealth transfer to vcs. share

staffer marissa mayer while at google. ben, let's talk about your company before we get to mayer? loyalty platform for hotels. charles: c and m. customer and management? >> by using personalization and cutting edge technology. charles: you try to understand what people like and don't like, and then you relate that back to the hotels? how do you do that? right now one of the big controversies is we're being experimented on okcupid and facebook, they're using users as laboratories and tweek and push and prod us and make us like things and not like things, you use those tricks? >> we use none of them, allow the guest to identify their social identity. so they have a chance to get loyalty perks, special offers. >> this is just basically being nice, revel, the atlanta city casino is collapsing because customer service is so bad. they didn't have enough hits between their workers and customers, and, you know, it's just being gentile and courteous to the client. >> it's important for a hotel to build a relationship, and in today's world, the social and internet is a great way to build th

ceos is older than the oldest ceo at a tech company that might buy them like mark zuckerberg or marissa mayerr larry page. they are all younger. what does it mean? maybe it's coincidence that might mean that a culture clash would be on the works. >> it's interesting to imagine mark zuckerberg buying cbs but it certainly seems implausible at this point. it's something that we will certainly continue to follow and thank you so much. watching thisfor edition of "bloomberg west." all the latest headlines on your phone and tablet at bloomberg.com. ♪ >> from bloomberg world headquarters in new york, i'm mark crumpton. this is "bottom line." the intersection of business and economics with a main street perspective. breaking news, the federal reserve is releasing the minutes of its two-day fomc meeting held at the end of july. nowr cook joins us from with the details. good afternoon. >> good afternoon. these minutes provide us with new insight into the debate around the fed table at that last meeting. they reveal that there was indeed another healthy discussion

we were speaking on the break about marissa mayer's, the ceo of yahoo!does not use a passcode on her phone. let's take a listen to that. >> i don't have a passcode on my phone. ?veryone is like are you crazy i just can't do it 15 times a day. >> she's busy and has a lot of stuff on her plate but is that a big no-no? >> it is and i'm sure they have some concerns about that will stop but it adds another layer of security and it's one step that makes it that much harder for someone to gain access to the device. >> number 3 -- prepare and prepare and -- emergency response plan. >> plan, plan, plan. if there is an event, had you take action to make sure the event doesn't get any worse. >> what are you due? >> some folks would shut down portions of the network until they could go and do a full incident response and understand what would happen. second, determine whether you have to provide disclosure to your shareholders and or the public. three, you have to think about how you run while you do the investigation so you can continue to operate and not make this

a controversial topic, do you believe that marissa mayer had it right? he got a lot of flack for saying no working from but maybe she g right all along. >> well, i think the verdict is certainly looking to be in her favor. and the culprit here, mandy, is distraction. there's a great saying -- the cleaner your home, the worse your next performance review, and that's before you get to the kids, the dog and the yard. it's a zero sum game when it comes to focus. and so, workers at home find themselves -- you know that phrase life gets in the way? well, it becomes heightened at home. and the lines are really blurry. but interestingly, technology was the enabler here. it let us stay at home. it will also be the solution. so, you hear a lot about personal analytics, which will become the moneyball, if you will, of hr. everyone will be a quantified employee. and that will help keep things fair, whether you work at home or, frankly, whether you work in a cube or office in headquarters. >> i'm guessing, theresa, that you disagree with some of what regina just said

marissa mayer has gotten it very clean. very good wording for gogl, right? >> search engine is the number one product. the colors remain the same, the cleanliness of the page is the say. larry page and eric schmidt have been religious about making sure that core search stays identical to the core mission. that is don't be evil but get innovative and risky. behind the white screen there's a bunch of projects that we haven't heard of yet starting with the driverless car, google glass and onto the pipeline. >> i heard they had a big event in europe. they brought in a lot of ceos and had a lot of feisty ideas, right? >> they did. like the google davos. you know how it is. you've been to davos so many times. it's very much a meeting of the minds and not just tech minds, celebrities and writers and people in the arts and trying to get ideas together to define what google could be, maybe the next google if you will. liz: let's talk about that, jo, thank you so much. one other stock worth mentioning on this anniversary for google. if you look at companies that ipos,

ipo,th alibaba and this returning value to their shareholders, it will lay bare what marissa mayer's. how will she grow the business? i'm not sure if investors have found exactly how she will drive that revenue growth, and sales - - ad sales. >> investors need to look at the users. turned around a fortune 500 company in the daylight of the public market. gift in thatven a sense. >> somebody would have had to own the company in order for it to be turned around. once it is a public company that clear stakes in yahoo! japan and performance, i think they will be able to grow at revenue. >> michael will be with us through the hour. coming up, an exclusive interview with the mayor of chicago, rahm emanuel. offering temporary shelter to those children crossing the border. much more on his plan. stay tuned. ♪ >> child immigration is taking the national spotlight as thousands of unaccompanied minors try to enter the u.s. on friday, house republicans passed two measures that would provide funding to speed deportation and would reduce president obama's powers on the issue. however, chicago has

board during the whole time that dan loeb was actively recruiting marissa mayer.t about it. he just sat down in july. he will tell us his experience on the yahoo! board. >> a morning must-read. this is an interesting one. particularly after having charles calomiris with us from columbia university. from bloomberg view. if you are on global wall street, this is a must read this morning from bloomberg view. , he talks outris information moves when people are dealing with fact or creating a fiction or falsehoods being corrected. is is -- is it harder to be smarter about wall street today because of the new media? >> i think it is harder and especially difficult to get reliable information. an exception is bloomberg. one of the things that is really strange is that investigative journalism about the economy or anything else is would've disappeared. to even theally go newspapers that used to do the low-frequency reporting. we say that with respect to our lay colleague mark pittman back at the beginning of the crisis. desolate colleague mark pittman -- late colleague ma

most often i found with companies -- [indiscernible] by reading marissa mayer's tweets. as a red the supreme court ruling, it walks down a few steps in isolation. acts asure that google a data processor. they don't just take this data and show it without editing. is not algorithmically pure operation were no humans attend to it. you decide it has a legal presence in the eu. it does business. they found long ago that citizens have the right to have incorrect data removed. therefore the court decided that if you are not a public figure, which they do not define too well, you have the right to petition a search engine to have or irrelevant search results removed, not shown in response to queries for your name. since then, a few things have happened. a whole lot of people have taken google up on this result. other search engines are also covered by this. google told the e.u. they have received about requests for 91,000 links not be shown in response to name searches. 53% of those requests were granted. 32% they said they could not help you. not all requests have been on the

i read marissa mayer's tweets. that said i read the court's ruling and it walks down a few steps that you could say makes sense. acts as all google data processor. they don't show it without editing. search is not this algorithmically -- this algorithm. in thea legal presence eu. it has been establishment and does business there. they found long ago that citizens have the right to have incorrect data removed. therefore the court decided that figure,re not a public which they do not define too well, you have the right to petition a search engine to have correct relevance or no longer notvant search results in -- and not response to cash and not respond to queries in your name. a whole lot of people have taken google up on this result. other search engines are also covered by this. receivedld the du they 90,000 requests for links not be shown in response to name searches. 53% of those quiet -- those requests were granted. 32% they said they could not help you. some cases cited people wanting coverage for crimes commi