. >> marjorie driscoll and her husband brendan recently located their start-up images business peer canvas in the beloit iron tech incubator. they're grateful for the commitment made by the town's business leaders to rebuilding the local business community. >> i'm sure they had some ideas but they probably have no idea how far reaching what they do meebs. >> and to be a part of bringing it back, i mean that gives me goose bumps. >> it can be tough for local businesses to break through all of the noise during the holiday season. so teaming up with other businesses for small business saturday can be a great way to encourage shoppers to shop local. here with some strategies to help you band together with other businesses are rhonda abrams, a "usa today" columnist and president and founder of planning shop a publishing company that creates content about business, planning, and entrepreneurship. it is so good to see you, rhonda. >> hello, j.j. it's always nice to be with you. >> all right. you have been working with small business owners for many, many years, and so you are the expert. on this

. >> marjory driscoll and her husband recently began their start-up. >> i'm sure they have some idea, but they probably have no idea how far reaching what they do means. >> and to be a part of bringing it back, i mean, that gives me goose bumps. >>> it can be tough for local businesses to breakthrough all of the noise during the holiday season, so teaming up with other businesses for small business saturday can be a great way to encourage shoppers to shop local. here with some strategies to help you band together with other business owners is ronda abrams, a "usa today" columnist and president and founder of planning shop, a publishing company that creates content about business, planning, and entrepreneurship. it is so good to see you. >> hello, jj. always nice to be with you. >> all right. you have been working with small business owners for many, many years. so you are the expert on this very topic. let's talk about how you get them to work together. >> well, first of all, let's talk about small business saturday, which is why you brought me here. it is my favorite holiday of the y