my predecessor marjorie scardino always talked about the fact that every great company has to have athe profits derived from doing something important and meaningful to society and doing it incredibly well. so, what is important to mean and important to all 40,000 people in the company, who have the leadership roles to play in their different way, we have the opportunity to make the most important thing in the society and communities that we work alongside health and basic human needs. education, more available to more people around the world. so in a purpose driven organization, it is understanding that profits are derived from doing something important and doing it well. francine: this is a catch 22. this cradle comes from you. it is not a company. john: it is a mutually reinforcing thing. it is something that i learned and take from colleagues around the world each and every day. it is what every member of the board would think is important to the company. it is what matters to our customers, what matters to parents and communities in which we operate around the world. i think tha