kristen: anchor dan ashley sat down with the salesforce ceo mark benioff about the changes.since the pandemic started, said it was -- so it was great to sit down with his only face-to-face interview of the conference. we always have candid conversations, but just getting inside this time meant jumping a few covid everyone here has been tested multiple times, and was tested multiple times to be with you. why is that so important to you? marc: everyone wants to get back together, safely. we are doing it the right way. everyone had to sand as q-tips last week. we have done about 15,000 tests to get 1000 people here. everyone is wearing their traditional badge, their lanyard. the difference is the lanyard has a qr code connected back to all of your qr tips, so we know. dan: so mine is connected to my qr tip? dan: yes. marc: 18 months, we had a purely digital relationship with our customers. we need to reconnect with our customers and that means also talking to them in person. just like i haven't seen you. dan: that's right, we have not seen each other in a long time. marc: right

let's check in with mark benioff, chairman and ceo of salesforce >> welcome to "mad money."re you not here? what's going on. >> there are safety and thank you know where i want to be is next to you. this is the year for the trusted enterprise, there are a lot of companies that we do not trust, mark, can you give me examples someone we were suspicious of that you can explain what you can do and we now trust. >> you are right, all of us need to be able to ask that question is trust your highest values that's something we have to ask ourselves personally and organizationally as well and we have to operationallize it here we use robinhood. they went through an incredible transformation trust and safety is their their highest values they transformed how they work with customers based on that premise. it's an example that all of us can change in a moment and we can shift our company and assess what our core values are used to be where i would go to detroit and i would read the quality job won and now i hear the it's equality. that means the equality of every human being. sales for

. >> reporter: in his keynote address, mark benioff telling everyone this conference shows a pathway for collaborating successfully and safely moving forward. >> so it's all going to happen here physically and it's all going to happen digitally as well. this is part of the new world that we're in. >> reporter: attendees told us testing and paperwork are necessary and acceptable, especially with the delta variant threatening even the vaccinated population. >> i think it's good for everyone as well because we want to keep secure our entire ohana. >> the good thing, i feel secure because all the people here, everyone covid tested four times. >> reporter: rules so strict, even the man who zriend the trail head concept used in the outdoor conference couldn't get in. >> it's amazing. i mean, we have -- even my boss can't even get in. >> reporter: tim morris said he completely understands the need for safety with the virus still spreading and he was elated dreamforce 2021 is still on, albeit with a much smaller crowd. the conference runs through thursday afternoon at the moscone center. in

. >> reporter: salesforce ceo mark benioff telling them large-scale collaboration can be conducted safely with this hybrid model of small in-person and much larger audiences interacting digitally and with the strict help and safety requirements. for this event, attendees have to show a bar coded badge to security each day, and salesforce made sure covid testing started early and often. >> you cannot go inside without it. and the good thing, like, before coming to the event, they sent a covid test to us at home. >> reporter: even the person who designed the trail head theme couldn't get credentialed in time. >> it's amazing. i mean, we have -- i mean, even my boss can't even get in. it all has to do with covid protocol. >> reporter: bittersweet for tim moore who understand the need for safety with the virus still present and he's elated the conference is still on. it runs through thursday afternoon at the moscone center. in san francisco, thom jensen, nbc bay area news. >> thank you. >>> our question of the day, are you ready to attend in-person conventions? we posted this question on our

mark benioff joins us now for a first on cnbc interview with jim cramer over to you. >> okay.ed everything from lionel richie to the interview with the ibm people mercedes benz. we have fedex today after the close and announced a deal with you saying that they're 079 mizing the management fulfillment to faster delivery i thought that's what they were doing before what do they need from you if they're already telling me that they have been doing that? >> jim, we have thousands of people here at dreamforce in san francisco live conference. the first one now in years jim, why are you not here? that is actually the question that is on the table >> i'm not there because i greatly regret that i'm not there and not able to celebrate your birthday this weekend which i feel remiss about and wi hear people talk about the digital headquarters, heard fedex talk about how much better things will be but i do struggle over understanding where slack fits in because i think slack is integrating everything but there's people that want to own slack and some are on teams and i need you to tell us

mark benioff will give an address, there is talk of big names on the schedule to speak and perform.this will encourage more conventions to come here and get this city moving with its post-pandemic recovery. reporting live in san francisco, amy hollyfield. >> johnson & johnson has released new data about its covid booster shot. a second dose could increase antibody response and is 94% effective against them to medico 19. 15 million people in the u.s. have gotten the single-dose shot. accompanies ahead of global research and development have talked about next steps. >> the it is with the fda now, all of it. we are anxiously awaiting their opinion on whether it is sufficient to process. once they make their decision, that typically goes to the cdc. >> you can watch the full interview coming up on abc 7 mornings. >> a new literacy program is being introduced to help all california students. the campaign will improve literacy rates over the next five years, it hopes to help all third-grade students to be able to read. thurman says learning to read by that age is a key benchmark predict s

. >>> some strong criticism of facebook this morning from salesforce chief executive mark benioff. benioff says social media sites should be held accountable for ignoring the misinformation on their platforms. he spoke with cnn's mattie began. matt egan. >> i think in some of the case of the social media like facebook, they don't care their platform is filled with misinformation. and look at how it has affected the world. you can talk about the political process. you can talk about the climate. you can talk about the pandemic. in each and every major topic, it gets connected back to the amount of mistrust that is happening, and especially the amount that is being seeded by the social networks. it must stop now. >> facebook says they have protocols in place, but a wall street journal report found it was essentially on notice that instagram is toxic for teenage girls. however, the features the company has identified as the most harmful remain a key part of its makeup. >>> all right. let's get a check on cnn business this thursday. you can see a mixed performance in asia, though a gai

by the way with sales force, mark benioff, wall street loves him so much.hat stock doesn't say down. crm, stock symbol, customer relations management. thought i would throw trivia there. jim, i know you're looking for a pullback but are there themes you're buying on the pullback? >> i am. i'm looking oil-related things. oil has gone up pretty good. we've gone through the whole section without mentioning the pandemic. the numbers are decidedly getting better everywhere i look. i think there could be some demand for crude. health care for obvious reasons. one of the only sectors i looked at that looked reasonably good to me. i say something i never said before, looking into crypto, i've been a crypto investor not crazy diamond hands people like the nutty kids i do think there might be value in the fact that gold and silver seems like dead money, it has for months. charles: we have one of those nutty kids coming on later. i will pass that along. >> please do. charles: michelle, sorry you went down, second time in a row i couldn't get to your stock ideas. next

take a look at the lineup for later on today some big names elon musk, jason of warner media, mark beniofff salesforce the themes of code is mobility, regulation, streaming, cloud, crypto, gaming but it's a listen as to how live events happen, corporate conferences happen and hopefully we can get lessons on that as we try to find our way around this pandemic in corporate life the supply chain issues, whether it's china or europe are going to be key and lisa su definitely hit it last night. >> you know lisa as well or better than anybody. talked to her so many times. anything that you heard there that was new or updated from the last time you spoke to her >> yes, we're in this lose-lose situation. there's an outlet called news stream, and they put out a piece -- >> news stream research, yeah. >> but you heard what she said there's factories coming on. they're saying, time to downgrade. too many factories coming on you can't win here you want to buy -- news street says watch out asm -- >> you've pointed us to mu when they report as well. >> i got a note today from an outfit that says, look o