the stock has rallied almost 50% year to date earlier today i was able to sit down with mark benny theisionary c visionary koe founder and chairman take a look. >> mark, i see some big characters behind us, i see einstein >> yes artificial intelligence. >> ion steeinstein was just a pt >> we're all getting mather. >> what's the theme this year? >> dream force is taking ai and making them so easy to use we can all get access for them. every company can be part of the industrial revolution and every company and individual can become a -- >> but the majority of people watching the show hire fourth industrial they don't even foe about the third. maybe a little more less jargon. >> well we all know we're in an incredible time for technology artificial technology, nan know technology, all these technologies are hitting us at once and that's the fourth industrial revolution. the question is what are we going to do with all these technologies is it pretty more inequality is it dividing us? in some cases it is. or are we going to use this technology and raise ourself up and create more equality