here to talk about all of it, kevin carter and mark berman, who covers apple. mark, walk us through the reaction to apple's surprise decision to not report sales numbers. which is what we as journalists are fixated on. mark: like you said, there are two sides to the spectrum. one side agrees with the company line that this does not provide an accurate picture of their business and they are becoming more service focused. on the other side of the coin, which i fall into, they just don't want to report negative year-over-year sales growth anymore. it's not a good look for any company that is so pr and marketing driven. emily: what do you think the implication of this is? we know the industry is rapidly changing. one analyst said it's in recession. what do you think the implications are for apple that they don't want the public to know what these numbers are anymore? kevin: what's most important to a business is revenue growth. whatever that is coming from, products, services, etc. part of apple's mode is its ecosystem. people don't want to switch to an android oper