. >> for mark coman, the owner of paul's photo, gathers like this these have been the secret weapon that's kept his small camera shap in business while so many others have had to shut down. >> is everybody having fun? >> i'm having fun. >> we're like the cheers of camera stores where everybody knows your name and we really have a good time with it. that's the secret. >> paul's photo isn't run by paul anymore. mark, his son is now calling the shots and pulling in the customers and keeping up with the times >> as my peers got older, they were not capable of keeping up as i would not be capable of keeping up if it weren't for mark. it's an entirely new ball game. >> if you listen to mark, i's not even a new ball game. it's a completely new business model. >> when my dad started the camera store business was all about consumables, film, processing, developing. we would see customers on a regular basis. that was the cash flow. that went away with digital. then in 2008 and 2009 here comes the internet and retail is struggling. >> without the predictable cash flow of film and processing or the va