. >> reporter: under and endless wyoming sky mark eisley and his daughters are calling in the cattle. owner of the king ranch company and a rancher for 50 years, he has survived droughts, economic down turns, even blizzard. the pandemic has wreaked havoc on packing plants causing shortages and concerns. how nervous are you about coping with the coronavirus the next few months? >> financially, we'll be challenged. >> reporter: do you think it's going to get more expensive for consumers? >> it probably will for a little while. i hate to say that but i imagine it's the demand and where the bottlenecks will be affecting it. >> reporter: a once in a liecht opportunity for his competitors has been created, the makers of meat substitutes. meat tastes pretty good. let go ahead and build it from plants. this is the founder and ceo of beyond meat, a plant based alternative created in a lab. he's battling for a bigger share of the market. >> we now have an opportunity to be price competitive with baef with respect to our burgers. we're taking that opportunity. in the summer we're going to be agg