.oining me is ron johnson with us is mark gurman. eaking a lot of apple stories these days, mark is. , rose my new iphone 6s gold. people in line were waiting for the rose gold color. it's pink, but a nice shade. give us an idea of what is going on behind the scenes at apple today. it is not a huge design change, that there are a number of important updates here. >> it is an extremely exciting day in the stores. it is their chance to shine. i had the blessing to be part of many launches at apple, and the team is ready, and i am sure they are delivering fabulously. this will be another great iphone. where there is not a big industrial change, some of the most important changes happen inside the phone. you think these updates are big enough for apple to have another record-setting weekend? >> absolutely. if you look at previous updates, the success in comparison has tons of new features, four k video recording, 12 megapixel camera, 3-d touchscreen, huge drivers of sales. emily: it is interesting. with the watch they tried something diff