mark gurman covers apple and joins us now. that kind of order from the u.s. ent for a company like apple is daunting to the point of being not even possible, isn't it? mark: i agree with you on this one. i don't think it is plausible. i don't think it is something that is going to happen. i foresee apple being in china for many years to come. shery: let's just think about the possibility of relocating some of that production out of china. what would be the biggest difficulty in doing this? mark: the biggest difficulty would actually be finding the manufacturing facilities to actually do this. the reason foxconn is so impressive and one of the reasons apple uses them, if you have ever been there, it is basically like a city. it is like a gigantic college campus/city that you would see here in the u.s. or elsewhere that is pretty much just dedicated to building these devices. there is really nowhere else in the world that can replicate that sort of manufacturing prowess. apple more than anyone needs that given they are making hundreds of millions of devices per

talked to, we've mark gurman and max chafkin. ♪ >> the u.s. player who wants to be relevant. in order to be relevant, you can't just be situated in one area. apple goes far beyond the united states and will always ambitions are to go far beyond china and india in the asia-pacific. this is definitely hurtful for huawei and proves its point about how vital the networking giant business is across the world and for the company and for other u.s. companies. this issue like some of the others is pointing to and weighing -- there's a point where it starts hurting the u.s. >> it has become almost impossible to separate huawei from the trade war, and in the meantime china has said they are going to prevent certain u.s. companies or foreign companies from doing business in china. in the bigger picture, this has been happening for a long time. q facebook and twitter, which we were just talking about earlier, which were able to operate in china for almost a decade or more. pieces fitof these together in the broader narrative as the u.s. and china tried to

emily: david kirkpatrick along with bloomberg's mark gurman.er this year, president ei amidstcklisted huaw escalating trade tensions, resulting in many u.s. companies stopping business with the telecom giant. now, president trump said he would relax the restrictions but a reprieve has been doubtful. we caught up with the vice president of risk management partner relations. >> the products we offer our superior products with high quality and all the features and functionality of all of the other flagship phones at a competitive price. and that is something consumers are missing in the u.s., both in the smartphone area as well as other products and technologies we sell and support. scarlet: if you could be more specific on that. one big issue we have is the lack of broadband access for people in rural parts of the country, partly because companies do not want to pay for it. why is it advantageous for rural communities in particular to use huawei gear? what is the sales pitch? >> well, there's a few reasons. frankly, there's over 24 million consum

to discuss, we spoke with mark gurman and china digital economy fellow at new america. u.s. is an important market for any technology player that wants to be relevant. to be relevant, you cannot just be situated in one area. apple goes beyond the united states and huawei's ambitions are to go beyond asia. this is deftly hurtful for huawei and its proves the point of how vital the networking giant business is across the world and for the company and other u.s. companies. this issue like some others is pointing to, there is a point at starts hurting the u.s. emily: it is almost impossible to separate huawei from the trade war and china has said they will prevent certain u.s. companies or foreign companies from doing business in the u.s. in the bigger picture, this has been happening for a long time, cue facebook and twitter which have not been able to operate in china for almost a decade or more. how do these pieces fit together in the broader narrative as the u.s. and china try to hammer out a deal? samm: the answer is that these pieces don't fit together. the reason is t

joining us from brooklyn to discuss where the event is happening, our very own mark gurman. ou most excited about that you have seen today? mark: i think the biggest thing is the screen size. it's the foremost most impressive change. one of the only changes, visually wise. 10 plus.a new 6.8 inch that makes me want a bigger iphone. the iphone maxes out at 6.5 inches. you can really tell that the samsung's bigger screen you can see video more clearly. better for gaming and productivity. hopefully apple goes in that direction. it is the most impressive thing alongside the new 5g model. emily: how will this impact sales? there is competition from apple. lots of things going on with huawei. in general, the smart phone market locally is slowing down. mark: my view is that this will do nothing to turn that around. news not going to give growth to the smart phone market in general. people are not going to buy their new smartphone because of the note 10. people will not switch away from the iphone because of the note 10. what will happen is people on six, theys, like note are going to

emily: thanks to bloomberg's mark gurman., softbank holds first quarter results that beat estimates. masayoshi son's vision fund is shaping up to be a success. how it will impact the vc landscape. this is bloomberg. ♪ ♪ emily: welcome back to the best of "bloomberg technology." have been the highest analyst estimates. it owes that success to its first vision fund. companies like slack and doordash managed to offset declines. the company is getting ready to launch its fund this year. to discuss, we were joined by tom giles. >> this is transforming softbank away from this old-line telecommunications company with a majority stake in sprint. he is confident that will get the approval it needs. and really position himself as an investor in up-and-coming technologies. he has a $100 billion vision fund. a lot of that money has been deployed. he is starting to reap a return on it from companies like slack that went public this year. doordash is another one. he is embarking on vision fund two. that will be launched very soon. you star

emily: thanks to bloomberg's mark gurman.g up, softbank holds first quarter results that beat estimates. masayoshi son's vision fund is shaping up to be a success. how it will impact the vc landscape. this is bloomberg. ♪ hey! i'm bill slowsky jr., i live on my own now! i've got xfinity, because i like to live life in the fast lane. unlike my parents. you rambling about xfinity again? you're so cute when you get excited... anyways... i've got their app right here, i can troubleshoot. i can schedule a time for them to call me back, it's great! you have our number programmed in? ya i don't even know your phone anymore... excuse me?! what? i don't know your phone number. aw well. he doesn't know our phone number! you have our fax number, obviously... today's xfinity service. simple. easy. awesome. i'll pass. >> welcome back to the best of bloomberg technology. it owes that success to its first vision fun. companies like slack and door -- managed to offset declines. the company is getting ready to launch its fund this year. discu

we discussed this with mark gurman and david kirkpatrick.plenty of reasons why apple has not been very successful in india. one of those reasons is because they have had a hard time bypassing laws from the indian government which require them to produce a certain amount of products locally in india. and for a company with its vast supply chain elsewhere in the world, doing that is both a difficult and expensive process. will allow apple to work around that, allowing them to open up an online store and physical retail stores, allowing them to have a much deeper push into the region. emily: obviously, we are in the middle of an intense u.s.-china trade war, escalating on both sides which india could potentially use to its advantage. how do you think india could potentially benefit here? >> india has had very restrictive trade barriers for many years. there was a big drop in them a couple decades ago, but they still have had more restrictions than other major trade partners. so this is clearly an example of them recognizing they can take advant

emily: thanks to bloomberg's mark gurman.g up, softbank holds first quarter results that beat estimates. masayoshi son's vision fund is shaping up to be a success. how it will impact the vc landscape. this is bloomberg. ♪ ♪ from the 5am wakers, to the 6am sleepers. everyone uses their phone differently and in different places. that's why xfinity mobile created a wireless network that auto connects you to millions of secure wifi hot spots. and the best lte everywhere else. xfinity mobile is a different kind of wireless network designed to save you money. save up to $400 a year on your wireless bill. plus get $250 back when you buy an eligible phone. click, call or visit a store today. emily: welcome back to the best of "bloomberg technology." softbank reported results that beat the highest analyst estimates. it owes that success to its first vision fund. companies like slack and doordash managed to offset declines. the company is getting ready to launch its fund this year. to discuss, we were joined by tom giles. >> this is tr

to discuss we spoke with mark gurman and a china technology fellow at new america. mark: the u.s. important market for any technology player who wants to be relevant. in order to be relevant, you can't just be situated in one area. apple goes far beyond the united states, and huawei's ambitions china andfar beyond india and the asia-pacific. it actually proves at this how point vital the networking giant business is across the world and for the company and for other u.s. companies. this issue like some of the others the administration is pointing to, there is a point at -- it starts hurting the u.s. emily: it has become almost impossible to separate huawei from the trade war and in the meantime china has said they are going to prevent certain u.s. companies or foreign companies from doing business in china as well. in the bigger picture this has been happening for u.s. companies in china for a long time. cue facebook and twitter which we were talking about earlier which have not been able to operate in china for almost a decade or more. you know, how do all of these pieces sort of

we are joined by bloomberg tech's mark gurman. what are your reporting? : apple is ramping up its work on this new service, a key part in their initiative to launch a lot of services to augment slow sales of hardware products. andnch between october november. one of the price points they have been considering internally is $9.99 a month. i think it is going to come in quite below that in the end, given that they don't have the content library like netflix and disney have. emily: disney is starting out low as well. mark: they would be square in the middle. i think it will come in lower, there will be discounts, trials, bundles. apple's service at least right now is not up to par with the likes of amazon and disney. $6ly: apple is setting aside billion to spend on original content. two seasons of "the morning show" the much-anticipated show, that is $300 million alone. mark: as of a couple of years ago, apple set aside at least a billion dollars to do this. what they found out, needing the top talent from oprah, steven spielberg, jennifer aniston, reese with

ouring us from the event, very own mark gurman. ou most excited about that you have seen today? mark: i think the biggest thing is the screen size. that is the foremost most impressive change. only changes the visually. it really makes me want a bigger iphone. 10s max maxes out at 6.5 inches. the samsung screen is better for gaming. hopefully, apple does in this direction. it is definitely the host impressive thing. emily: how will this impact sales? obviously, there is competition from apple. lots of things going on with huawei. in general, the smartphone market generally is slowing down. >> my view is this will do nothing to turn that around. this will not give new growth to the smartphone market in general. people are not going to buy their first smartphone because of the note 10. people are not going to switch from the iphone. what will happen is people on or older other samsung phones will want to upgrade to this. but as we have talked about so many times, the combination of a lack of major new features with skyhigh prices nort

dat was tom forte from davidson, and bloomberg's mark gurman.oming up, we take stock in what bonds have to offer. if you like bloomberg news, check us out on the radio, the bloomberg app, bloomberg.com, and in the u.s., on sirius xm. this is bloomberg. ♪ ♪ taylor: we always talk about how trade is affecting the equity price. if it is true that smart money is in bonds, i wanted to talk about how it is affecting debt from these big companies and more importantly, the amount of debt they are issuing. bloomberg'sing in corporate bonds reporter and a technology analyst. generally speaking, we know that equities are so volatile given any tweet, any headline. our the bond prices of these companies doing? when weore resilient look at the fixed income side of things. everyone is looking at number of iphones sold. let's say the numbers are calling for 90 million sold, apple sells 70 million, stocks selloff. bond prices will not move on something like that. apple still has cash, they will still pay you back. taylor: jordan, would you say that these bond in

emily: mark gurman and shira ovide, we will have to let you go. thank you.ome to the next silicon valley? why the nation is being dubbed startup nation, next. this is bloomberg. ♪ valley isicon notorious for tech giants like facebook, google and apple. with a population of just 8 million, israel might not be far behind. according to the 2018 global startup ecosystem report, tel aviv has the highest number of startups per capita in the world. and israeli tech companies raised $6.5 billion in venture capital last year, up 17% from 2017. joining us to discuss is -- wix is cloud-based development platform in tel aviv and a huge company. tell us som about some of the tech trends in israel that might surprise us. guest: i think the most interesting trend, israel has been dubbed a startup nation for a long time now. what is interesting today is the maturity of some of those companies. some of the companies are moving beyond just being startups and becoming full-blown companies like wix and a bunch of others. i think generally, you can see there's a new generation o

emily: that was samm sacks and mark gurman.g ready to unveil a new basketful of products. the main feature of what is called the pro iphone is a camera system that can capture ultra wide angles. joining us now are julie and bob, reporting on new details . bob: the wide angle camera is nice. we have seen this on other phones. samsung and others have had this for a while. it makes a big difference. that is one challenge with the smartphone camera, so people will like it, but it is not enough. even the other things they are doing to get people excited. the thing i am most interested in is this notion of shatterproof. people have been working on improving the rigidity of displays, because how many people you see with broken phone screens, so having that, if it does what it implies, could be a big deal for a certain group of people, but again, at the end of the day, apple is a year behind the rest of the market when it comes to technology. they will not have 5g until next year, will not have the 3d camera until next year. we have se

we are joined by bloomberg tech's mark gurman. what are you reporting about apple tv? : apple is ramping up its work on this new service, a key part in their initiative to launch a lot of services to augment slow sales of hardware products. we are expecting a launch between october and november. one of the price points they have been considering internally is $9.99 a month. that was lineup with apple music and apple news plus, but i think it will come in quite below that in the end, given that they don't have the content library like netflix and disney have. emily: which would be less than netflix, and disney is starting out low as well, around seven dollars. mark: i think apple will come in quite lower, in the form of discounts, trials, bundles. apple's service at least right now is not up to par with the likes of netflix, amazon, and disney. emily: apple is reportedly setting aside $6 billion to spend on original content. two seasons of "the morning show," the much-anticipated show with jennifer aniston and reese witherspoon, that is $300 million alone. -- ande knew i

to discuss is bloomberg's mark gurman. it's a little bit complicated.umber of apple products that will still have tariffs on september 1 and several that have been delayed until september 15 if they going -- if indeed those tariffs go into effect. mark: like you said, there are two sets of lists. the big one is december 15. that is when the iphone, the ipad, the ipod touch, that's when they will get hit. you might want to know why that is such a big deal that it happens december 15 instead of september 1. right now it is in mid august, so we are about a month away from the next iphone launching and two months from the next macbook pro, the 16 inch macbook pro they have been working on, and upgrades to the ipad pro. those product lines are some of the most profitable and highest revenue generating products for apple. the iphone last year, even though they've been shifting off of services, still makes up half the company's revenues. new iphone season is when a lot of these phones are sold annually. they will get a nice 10% reprieve on that for the two mon

mark gurman has the details from new york. ere live at the berkeley center in brooklyn where samsung has taken the wraps off two new phones today. these aren't dramatic, revolutionary upgrades over models from years past, but they do now have 5g support in the u.s. on verizon for the bigger model, exclusive to south korea for the smaller model. 10-plus,r model, the is 1100 dollars. i like the bigger display. they showed off a bunch of new features for integrating with their stylus. the big question, are phones like this going to return samsung and other smartphones across the market worldwide back to growth? i don't think so. in governmental upgrades just like the iphone 11. i think the next two years or so, we will see more foldable devices, a redesigned iphone. samsung hasn't pushed us any closer to that today with the note 10 and 10-plus, as impressive as the devices. paul: we've got markets opening in tokyo, sydney, and seoul at the top of the hour. selena, what are you watching? selina: i want to first take a look at the j