we speak to mark gurman about that, up next.loomberg. ♪ peloton is proving that some at-home trends are here to stay and one of them might just be at home fitness. quarterly revenue soaring 56%. peloton also raising its forecast. peloton is an interesting one. we keep asking which of these trends are going to live on, but here you have people investing in a couple thousand dollar bike , which is putting some money down, and you wonder if that gives this trend itself more staying power. >> that is a good question. callnk their cfo, on the earlier this week, made their position pretty clear. they have about 2 million of their products in use. is equivalent to about 90 million subscriptions. they believe they have a long run way ahead of them. they also believe that even though we may be nearing the end of the pandemic in some regions, life is never going to be the same for many people after this. emily: personally, i've experienced the beauty of five times 50 minute workouts that i never would have done while i was commuting to wo

for more, we are joined by mark gurman, who covers apple for us. we know podcasts are popular, so why now? why this new original push into the podcast arena by apple? apple is pushing stronger than ever into original podcastsing. the reason to do this is to push apple tv plus. they are growing in content for tv plus. putting podcasts as part of it will give more value to that five dollars a month subscription price. it is a hot area for other tech players, like spotify. apple really pioneered podcasts 15, 16 years ago. clearly there is a market for par podcasts. tracy: it seems like a clear push to integrate podcasts with apple tv plus. is that the very clear strategy that you see? >> absolutely that is the strategy. a lot of the originals they are working on acquiring our tv plus specific. there are two types they are looking at. one is a category of audio podcast shows that would be spinoffs of existing movies and tv shows on apple tv plus. the other would be wholly original new things and not based off of tv plus, but can be adapted into tv plus