for i want to bring in mark gurman. a number of the announcements that you expected to see. now, having happened, what are the big highlights to you? mark: i guess for me business perspective, they have hiked the price a little bit. when they announced the entry-level iphone 12, they announced the price as $799. if you look year-over-year, that is a $100 price increase. they have also added $30 carrier subsidies for verizon and at&t, meaning the phone is $130 more expensive. interesting is an thing to watch looking at iphone over the nexts quarter or so. emily: of course, touting the 5g, they need the networks and carriers to step up to improve their 5g network. we saw verizon on stage with tim cook today. how much does it matter when it comes to consumers and those who pay up for these new phones actually getting to see the benefit of a 5g network? market: i was sort of surprised that apple went all in on 5g technology. last time around committee iphone 5 in 2012, they barely mentioned 4g. when they had that 4g improvement with some other models and 3g improvement, they real