joining me now is mark gurman. he follows apple the most closely of all people we knew -- no. what do you --know. what do you make on the share reaction and the calls from 10 -- tim cook the executives? >> the share reaction was well-deserved. numbers were stunning. everyone expected apple's guidance would come in higher than the 11 port for beauty and -- 11.4 billion but nobody thought they would smash that by 13 billion, 14 billion, which they did. extremely strong performance for the iphone 13 despite it being a modest upgrade. clearly people want their hands on 5g. the apple watch and airpods did fairly well despite the fact of were pretty incremental upgrade from a year ago. >> we had a great conversation previous to this on triple take about supply chain woes. they are getting worse. this -- the port of l.a. is looking more ugly than ever. how has apple managed to navigate that so well? >> seriously impressive. it is fascinating you see tesla and other companies saying this will go into 2023 and apple saying it is easing this quarter. my take is apple has extreme pricing

mark gurman joins me with more.ber the days of the crackberry and how important it was to me. how many people are using them? >> i would say in terms of these legacy blackberrys, remember the blackberry curve,, blackberry pearl blackberry poll, they were the most popular. in terms of active use, it has to be in the single digit thousands, double-digit thousands. if most, the hundreds. the functionality has been dwindling for years. carrier support has been gone. real support from blackberry as a company has been gone. so many people transitioned to android devices, iphones, other types of phones. i would say it is a slim number of people impacted. they warned about this about six years ago. people have had a lot of time to prepare. emily: i know there are folks using blackberry android devices. will those be affected? >> certainly, there is a slew of devices from small manufacturing partners, names of companies people really have not heard before. a company called tcl. they are leveraging the blackberry brand. even

i mark gurman. -- i mark gurman. this is power on. don't forget come you can subscribe to mark's newsletter at bloomberg.com. let's talk about peloton. it's been trying to push through the pain of slowing sales, stock rebounding slightly after the ceo vowed to slash costs as the company looks to reset production levels to sustain of a growth. peloton is reeling from a slow down from customers returning to a more normal life, also adjusting reports the company had shut down production, saying the inflow is incomplete, out of context, and not reflective of peloton's strategy. i want to stay on the topic of peloton because our next guest has a thought on why it struggled of late from a marketing perspective. joining us now is jeff. he's also the author of a new book, exponential: trance from your brand by empowering the interrupting. welcome to bloomberg technology. before we get onto the individual expertise of the book and the story you're telling, what's the recipe for peloton? what has gone so wrong in the way they talk to the consum

i am mark gurman. this is power on. can sign up for mark's weekly newsletter at bloomberg.com. covid infections in new york city may have reached a peak. it has been about one month since the first case of the omicron variant was identified. the seven day average of people visiting new york emergency departments with covid like illnesses has dropped significantly since the end of december according to the city's department of health. jonathan levin joins us now. does it mean the peak has passed? jonathan: it strongly seems like new york has reached a peak. of course, what a peak means in practice is another question. typically once we see the peak in the seven day average of actual cases or infections, the impact on the hospital system can still go on for weeks. that's what we expect to see in intensive care units in new york city. emily: does not mean we could see more peaks or that more dangerous variants could still be down the line? jonathan: certainly, in terms of the near and present, omicron may be peaking in new

tom: it is out there within the zeitgeist, and maybe before that among people like mark gurman or someonethat in los angeles. the question here is specificity of sanctions. i did not get a lot of infection from dan tannenbaum, a true expert on that. are these supposed to work? jonathan: it is supposed to work. dent had about what -- dan tannenbaum would question whether they have. tom: i don't know. i look at the blunt instrument of banning from russia iphones. i'm just talking out loud here. i don't know what you do to get their attention if this is centuries and centuries of culture you're talking about. lisa: it shows how little leverage they have right now, the idea that we are talking about possibly restricting chip supplies at a time when you have true buildup on the border of ukraine, and you are reluctant to go militarily to target in a surgical way. tom: ban doritos. jonathan: thank you, tom, for that value add. the president weighing curbing chip exports from russia, not doritos. i think lisa is going to have a word with you. tom: i am in the timeout chair. jonathan: when 'bramo

kriti: bloomberg's mark gurman, thank you very much.e time to highlight a chart of mine this week. our viewers will not know this, but today is guy johnson's birthday. he is anchoring with me, so i decided to take a look at what happened january 14, 1971, when guy johnson was born. that brings me to the pound, because there's no better chart. you have to go all the way back to the 1970's to see that the pound at $2.40, and since then we are hovering around $1.36 on the cable rate. what brings this to mind is simply that the pound has lost a dollar in guy johnson/time -- guy johnson's lifetime. that is something to take with you, and of course, he very happy birthday from bloomberg. guy: thank you very much, indeed. thank you for highlighting the 1971 bit. that age as me nicely at 51. certainly the purchasing power of the pound has gone down. i'm not sure exactly who to blame for that, but you can certainly feel it. i can tell you that. my purchasing power obviously when i come to the states doesn't quite go as far as it once did. irene