there is one person we want to speak to and it is mark gurman. you covered this company as close as any journalist on the planet. i want to start by asking you what kind of moment is this, what kind of a milestone in technology history is registering a $3 trillion market cap. >> thank you so much for having me. obviously, this is an incredible big milestone for apple, or any technology company. for apple to get back to where was an early 2022 we saw it happen to the broader market over the last year or so, and to come back of that mountain is a big moment for the company. i think that you saw a slew of departures not only at the executive level, but at the mid or local level. one continued theme was people felt like restricted stock units were not payout as much money as they could earn at another company. the stock coming backup would be a key way apple would be able to retain people thousand it adds excitement to the rank-and-file. for the consumer, it doesn't have an impact. that apple it is something they will never say, but it is quite a pos

we are jumping on twitter spaces with mark gurman, myself and ed in half an hour.ology." we have the podcasts for you to catch up if you missed it. from new york and san francisco, this is bloomberg. ♪ when you automate sales tax with avalara, you don't have to worry about things like changing tax rates, exemption certificates or filing returns. avalarahhh ahhh ahhh ahhh somebody would ask her something and she would just walk right past them, (laughs). she didn't know they were talking to her. i just could not hear. i was hesitant to get the hearing aids because of my short hair. but nobody even sees them. our nearly invisible hearing aids are just one reason we've been the brand leader for over 75 years. when i finally could hear for the first time, i could hear everything. unlock our best deal of the year during our 75th anniversary sale. call 1-800-miracle today. mmmm, your morning coffee hot delicious comforting. but by the third or fourth cup, your stomach might not feel so good. if that sounds like you replace your afternoon cup with 5-hour energy. it's perf

when us is mark gurman. when we can put them on our faces in splash up to $3000? mark: it will focus on the demos and what it will be able to do. it is a four to seven months away from production. they are starting early test production. it is at a stage which is a development cycle and not at the final hardware yet. it is still a prototype. it probably will not go on sale until january or december at the earliest. it is possible they will announce the price or not today but we believe it will come in at the $3000 range give or take a few couple hundred dollars on either end. the important thing is drumming up interest and getting developers on board and showing the world what they have and get this thing to market at the end of the year or early next year. caroline: we were talking about monetization and how difficult that is but ultimately what is this for like apple launching such an expensive ar vr or is it about the ecosystem? mark: it is about the ecosystem. the app store will be a big part of the laun

first of all, a new 15 inch macbook air has been forecast by our own mark gurman.his is something customers have apparently been clamoring for for years, the first large mac air. it will be 1290 nine dollars. i don't know if you need the prices, but they are cutting prices on the 13 inch macbook by $100 to 1099. there also announcing the new mac studio will have and to max and ultra chips. let's bring in bob bowdon all, -- bob o'donnell, as well as caroline hyde. thank you both for joining us. bob, let me start with you. what do you make of the latest headlines here? i guess it was widely expected we would get a bigger macbook air. i don't really know much about the m2 chips. bob: this is exactly what we expected. we had already previewed this would be coming. people do like the bigger screen sizes. squeezing it into the air formfactor is a nice package for certain group of people. in addition -- sorry, go ahead, caroline. caroline: i hate to cut you off, but you are talking about the m2 chips coming into play. first talk about large language models, first talk abo

as mark gurman a bloomberg news come apple expect to sell 900,000 units in year one.imeline. when is it going to cost 3000, and what does it mean for apple's order strategy? tom: any other announcements you are keeping an eye out for from apple? how are they thinking about ai? ed: those are two big an important question. the worldwide developers conference come first was back in 1983 in a hotel in san mateo. it has historically been targeted at those developers who are building apps across operating systems, across apple's hardware. we expect significant o.s. updates across watch and the augmented-reality headset. we expect a 15-inch macbook pro. go back to earnings and what they have to say from machine learning perspective. apple has integrated the technology throughout existing offerings. what we don't see is apple doing a knee-jerk response. some idea on how it boosts services is something that the street is looking at. alix: go back to the headset for a second -- is this going to be about monetizing existing iphone sales even more? is it about the app store? is i