for more, let's bring in mark berman. -- mark gurman.he key for me is the m3 chip come every time they have a new generation of chip, they have more people -- cpu cores and graphics cores and more memory but this is a major hardware overall. david: it is -- mark: it is a major hardware overall. the tablet market has been in a funk. i've had revenue has been down -- ipad revenue has been down several quarters in a row and in the third quarter, i've had revenue was the lowest in the cost of the pandemic. apple is work -- hoping this ipad pro which will come out in the first half of next year will rejuvenate sales with the new design. this -- they will move to oled displays for the first time in a ipad. if you remember the move from the lcd to oled for the iphone. the ipad and the iphone will use the same screen technology and will be a robust upgrade. the m3 chip and more laptop capabilities, there will be a new magic keyboard attachment and it will price it anywhere between $300 and $400 but it will turn dry pet into a laptop. this new ve

haidi: bloomberg's chief correspondent, mark gurman. e-commerce business. is this revenue the current quarter to $143 billion. the average projection was just over $138 billion. still with us is jonathan garner, chief asian market analyst with morgan stanley. one thing that stood out was how well investors reacted to the capital spending. does it worry you, the uncertainty, when it comes to cash across a lot of tech or tech adjacent stocks and companies across asia when it comes to how much they are willing to put into ai investment at this point? jonathan: we are certainly very excited about the ai thematic. as i mentioned on the earlier segment, if you take taiwan, the market most exposed to that we have had some pretty spectacular gains at the stock level. for that index overall, we are within 4% or so of our target price right now. we recommended taking profits here. there will be a lot of sifting and sorting that goes out on that thematic but it has been and race by -- it has been embraced in the last three or four months. haidi: w

for more chief technology correspondent mark gurman joins us with the latest. rk, i cannot help but think about who supplies this. will this impact to the broader apple supply chain? mark: it will definitely have a long-term impact on the apple supply chain in terms of how components are sourced, how components are built. they are starting with enclosures. the enclosure is basically the entire exterior of the apple watch. it is the biggest part, one of the most significant parts. they are using 3d printing machines to print the enclosure. they are using recycled powdered metal. they are printing that using a process that makes it feel and form into actual steel. they are building casings out of that. it obviously saves a lot of metal. instead of cutting blocks of metal, sheets of metal into form they print it into form. so you are saving a lot there moneywise, timewise, environmentally. this is something that eventually over the next decade could expand to many types of enclosures for other apple products. haidi: now we have a date that's very exciting. what are

let's stick with apple and bring in bloomberg's mark gurman. about last night, mark, was apple talking about cox for the year earlier and ipad. and also currency headwinds. you are not buying it, why? >> in terms of the ipad decline, that is a 20% klein, one of the biggest in the history of the ipad. they are trying to partially blame it on a comparison to the launch of the m1 ipad air. that ipad air came out last march. i'm not entirely sure how many sales of the ipad that actually drove. i think it is not a totally fair comparison. i think the bigger picture is the ipad compared to the latest max is simply not as compelling as it used to be. i think more consumers are going to the back. the pricing is strong, the 15 inch macbook air is fantastic, the chips and latest macbooks are terrific. combined with that, consumers are noticing changes to the ipad pro in particular that is the highest revenue driving ipad have been light. that device has not received a redefine on -- redesign in over five years or close to since it was revamped in 2018. i'

where the company will unveil the iphone 15 live, the next generations smart watches, and mark gurman-- always knows the news ahead of time. wanderlust, what you think they are hinting out there? mark: i don't necessarily think the name of the event, wanderlust, is hinting at much but if you look at the apple logo, in the invitation, the colors in there will be the colors of the next-generation pro phones. there will be a navy blue, there will be a new version of the space black, there will be a new gray, closer to the look of natural titanium, the material they are switching to for the iphone 15 pro and promax, and then there is also going to be another new color, silver, a new version of silver and white. so those colors are hinted at in the logo and then you see sort of a powdery substance, a powdered metal substance. i will have more on that soon but deftly this is going to be around three products, the iphone, apple watch, and airpods , high-end and low-end airpods, apple watch series nine and second-generation apple watch ultra and updated airpods -- airpods pro usb c. ed: the c

mark gurman has reported that they are working on a generative ai tool internally.t based on the precedent of the last two weeks, the market is listening to the ai hype on the call but trading on the legacy businesses. for apple it is the iphone. amazon went in a different direction, leaning into aws. what can we sell to our existing clout customers, what can we offer so they can take advantage of our own large language models, or third parties that we partner with and have a ready to go enterprise focus offering. the next question is are they making any money off of it, when will they make money? another thing to look for in the call. kailey: looking forward to your coverage of it throughout the day and after the bell. thank you very much. you can catch ed on bloomberg technology in about 90 minutes time. alix steel is on location in oklahoma city. we have video of her they're trying on cowboy hats. oklahoma known for its cowboy culture but also home to major u.s. energy companies. alix is therefore an interview. great hat. this is bloomberg. ♪ ♪ (upbeat music) ♪ (

mark gurman reported september 12 would be the date. some updates we are expecting on iphone 15 both hardware related and os related, not doing much in the moment to move the stock. up 1.8% on apple shares but a lot of questions over what we will get with the iphone 15 at that event. coming up on "bloomberg technology," the sales slump for tech could be bottoming out, that is what results from china. best buy in the united states, having come up, we will recap those results next. this is bloomberg technology. ♪ good night! hey corporate types. would you stop calling each other rock stars? you're a rock star. you are a rock star. no more calling co-workers rock stars. look, it's great that you use workday to transform your business. but it still doesn't make you a rock star. so unless you work with an actual rock star. hi, i'm ozwald. hello ozwald. pam, you are a rock- i wasn't going to say it. ♪♪ thanks to avalara, we can calculate sales tax automatically. avalarahhhhhh what if tax rates change? ahhhhhh filing sales tax returns? ahhhhhh

and yes, changes are expected, according to bloomberg's mark gurman, the standard iphone 15 models will ditch the not in favor of what's called the dynamic island. a pill shaped area near the top of the screen. there will be more substantial changes on the pro models, including a new processor, a smaller board around the screen. a titanium finish and more zoom range. the ringer switch could be swapped out for an action button that you program to perform a shortcut. 2 major changes coming to all new iphones, a usb-c connector instead of lightning and apple is expected to raise prices. nintendo expected to launch a new console next year. multiple sources are telling the website video game chronicles that the new console will be similar to the switch and then it will be portable nintendo targeting holiday 2024. so they can avoid any shortage. issues like we saw with the ps 5 and the new x box. the new device may launch with an lcd screen instead of a higher led screen in order to keep costs down. the device should also support physical game cartridges. but we don't know if older game cartr

mark gurman to your point, always breaking news on apple. to make a stainless steel watch. dan: the big thing here is going to be what i believe is the grand slam, the ai, app store, introduced in 2025. tom: ai, they don't have a plan. baloney. what is the ai application of nvidia's wonderment? dan: it all starts with developers building more and more apps that i believe are going to be apple specific. i think it starts with what we see right now. it is going to be more monetization on services. tom: you think it will go to the service sector? dan: ai could add 30 to 40 shares per stock. anyone that thinks that cook does not have an ai strategy, -- tom: i got capex, basically flat pre-pandemic. 10 billion large, pre-pandemic. the 11 or 12 billion more, out 2024. how are they generating the growth in us without a build in? dan: because you have the golden install base of cupertino that continues to be underestimated by the street. the idea that it is going to ramp up over the next two or three years, we have used the apps as well as the apple

the great work of mark gurman at bloomberg bite mark is samsung on their heels, so maybe huawei putsressure on the koreans as well. one of the graded samples --great advantages of working with jon ferro is i learned about european stuff i never do. i want you to think about aaron judge, otani of the angels, done at 20 eight. you live to this with ac milan and this guy was absolutely extraordinary. jonathan: legend. tom: it was the anniversary or something today. tom: 20 seconds here. jonathan: he buys the club, acquires 3 --players, this guy, if you others. one of the best ever do it, he retired early because of injuries at 28. a three-time winner, marco. ♪ jonathan: the price action following the biggest one-day cup on the s&p 500 since may on the nasdaq. the nasdaq negative, zero .2 percent on the s&p 500, negative 0.1. a hurricane update briefly in a moment. the price of the bond market, two year, six consecutive sessions closing about 5%. the two year aggressively lower, yields down on the back of job openings in the coming months. the data in the united states closes the door on

mark gurman has a riproaring best in class worldwide note this morning on where they are going with m1m2 and m3 for the laptop. these are the chips. building their own chips. the offspring, both of them, m3 laptops. it could be outrageous. the reviews are mixed. the new mac pro, the fancy recording studio computer got reamed in the press. there are products challenges. not to make light of it or be the fan boy. jonathan: stopped positive, going against the grain. positive by 0.3%. high-frequency economics joining us, cpi thursday, bpi friday, later today, from new york city, this is bloomberg.. ♪ if you're trying to get a view of the whole organizational financial health and you're trying to do that through multiple systems, that makes it very, very cumbersome. ♪ it's not just tech, it's not just people. it's how they work together to provide that experience to the customer. as a finance organization that is what you want to do. ♪ jonathan: snapped a four date losing streak on the s&p 500. the equity market looks a little something like this, but he futures negative by 0.5% on the s&p,