with those details, we are joined by mark gurman who covers apple for us. anticipating this launch. is there anything we were not anticipating? >> pretty much every thing we discussed yesterday. the price point came higher than most were expecting. $600. about 200 more dollars than the low google pixel. a phone this compares to. it is a few hundred dollars more expensive. samsung devices. but you're getting a lot for the price point. essentially getting an $800 phone for $600, given it has most of the features of the iphone 16. you're really only missing the second camera on the back for the additional wide-angle lens. missing issues like magnetic charging. you mentioned ai, it is a compelling upgrade for people on lower and phones. they really abandoned the lowend with the $600 market pricing. vonnie: it might alienate those who did buy the iphone 16. trying to do this big cycle change last time around. and the start of broader move away, windows that pick up steam? >> that is a great point. this is a c1 chip. it is a modem, allowing to connect the cellula