very popular are companies like tory birch and michael kors is a really popular brand, and mark by mark jacob. is it that the coach name has sort of lost its cache? it is just not as hot a brand as it used to be? >> i think that is part of it. you've got both a lot of new competition in that same price point as coach that didn't exist several years ago. certainly michael khors is a big one, as well as tory birch. and also you've got a brand that isn't quite as popular. doesn't hold the same cache as it did several years ago. i would imagine visit a brand problem, in our view, is a lot worse than having a competition problem. >> susie: that's interesting, and coach is talking about expanding more in china. we know how brand conscious chinese consumers are. how will coach do in china? is it hot enough of a name? >> well, their business is very strong right now en china. the men's business and their business in china are the two strengths right now of this brand. now, going forward, i think the brand does have to remain popular in the united states and has to continue to gain market share in ord