i spoke with the ceo and cofounder, mark kawano, and he is a former senior apple designer, and i askedeople use this app. >> people share stories made up of photos, videos, and text together. we realized there was an opportunity where people wanted to tell stories that went beyond a single photo, but they did not want to necessarily write a blog post. they can lay videos and photos out in an extended way. >> is it like imovie? >> it allows it to make some thing that is more of a magazine article, but it allows video which adds a multimedia element. >> interesting. .he ipad sales are dropping is that a concern? are you going to expand? >> we're looking to move to the other platforms. we are very bullish on the ipad still and think it is a great device. you look at the younger generation, we are hopeful that this is a device that will change a lot and open up creation for a lot of people. like you had a unique experience because you're at apple for eight years and you were a designer, and you are also a user experience evangelist, which means you helped other companies design apps for io