everyone is going through digital transformation mark lowry, the founder of jet.com, which was acquiredy walmart, he really did bring a lot of that dna along with the team that he built but now, you know, every company has to think about themselves if they are in retail, you are an omni-channel retailer accessing customers across all channels. that cultural shift in my mind is key. >> julie, you cover advertising so closely, the prop sigositiont walmart may have, is there a lot of opportunity there >> absolutely. amazon and google search and, yes, walmart, are more valuable in their ability to reach customers. pinterest, people are looking to buy products so the ability to target ads to those consumers is incredibly valuable and i think that this is the category that has an opportunity to really grow, especially during a recession so a lot of opportunity there. remar remarkable to sea that 30% growth theother players, snap and facebook, meta, we have seen their ad growth come to a screeching halt. lo. >> yeah. you know, the advertising game is tough and when we start to think about the