defending the industry, mark okada from highland capital management. >> thanks, mark. >>> we have 18ng bell. we gave up a bounce in the morning. >>> up next we'll take a look at the forecast for the rest of the year in the ipo market. >>> the wireless wars. if you think at&t and verizon have been declared the winners, think again. a new report is saying watch out for the other guys and that's coming up on cnbc first business worldwide. it's a very specific moment, the launch window. we have to be very precise. if we're not ready when the planets are perfectly aligned, that's it. we need really tight temperature controls. engineering, aerodynamics- a split second too long could mean scrapping it all and starting over. propulsion, structural analysis- maple bourbon caramel. that's what we're working on right now. from design through production, siemens technology helps manufacturers meet critical deadlines. i think this'll be our biggest flavor yet. when you only have one shot, you need a whole lot of ingenuity. it's not just a car... it's your daily retreat. go ahead, spoil yourself.