mark parker, what is your background that you came up with this? >> guest: i am a software developer. that is what i went to school for. mobile workers is who i develop for. seeing them enough time fumble with technology i was sitting at my desk and said what if we could pick up the keys and rotate them so the person could type and hold their device at the same time. >> host: do you need a special app or program? >> guest: it is just blue tooth. >> host: what are these keys? >> guest: the ones people don't use often. >> host: what does it retail for? >> guest: targeting $249 but the more people that pre-order will bring the cost down. a thousand people will drop it down to $199 and 2500 people pre-order we will drop it down to $149. >> host: what is the piece of technology you could put on here but were not able to? voice? >> guest: no, we compete with voice, i think. for us this is about typing and mouse movement and the ergnomics of it. >> host: mark parker. president of trewgrip. one of the 2014 finalist for best product. >> c-span created 35 ye

mark parker is the president of truegrip. what is trewgrip?> it is a handheld keyboard that gives you the opportunity to type in a mobile setting. when you're out in the field, if you want to be productive, you have got to take notes and go back to a laptop and do your typing. this gives you the ability to type in a mobile setting. keyboard, now your hand is gripping the device and can type at the same time. werty the same q keyboard. p becausell it trewgrib that is how it is aligned on the keyboard. >> demonstrate how you would use this product. you have a phone plugged in. >> these are the indicator keys. if you're not a touch typist, you can look at the front and locate the key on the back. i do not have to be a touch typist. i am on an exercise here. in thedon't you type name of the company and your name so we can see it demonstrated? youre just put regular smartphone in this? where did you come up with the idea? >> just years of watching people do, trying to work with mobile technology in the field. --t it's asking here just watching peop

mark parker is president of a company called true grip out of cincinnati. mr.ker, what is true grip? >> guest: true grip is a hand-held keyboard. it gives you the ability to type in this a mobile setting, and that's really one of the disadvantages of today's mobile technology. when you're out in the field be, if you want to be productive, you've got to take notes and go back to an office setting, a laptop and do your typing. this gives you the ability to type in a mobile setting. so we have basically taken the keys from a platte keyboard -- flat deboard, now your hand that's gripping the device type at the same time. it's the same qwerty keyboard, but we call it true grip because now trew is the way they're aligned on the keyword. >> host: demonstrate how you would use this product because we want to show our viewers the front of this. you've got a phone plugged in. you've got some others here. >> guest: yeah. these are the indicators key. if you're not a touch typist, you can look at the front and locate the key on the back. i'm on a little typing exercise her

. >> mark parker, president of tru grip. one of ces 2014 finalists. >> c-span, created by america's cable companies 35 years ago and brought to you as a public service by your local cable or satellite provider. >> next week, special primetime programming on the c-span networks. monday on c-span, from glasgow, a debate over scottish independence. then on tuesday, issue spotlight on irs targeting of conservative groups. wednesday night, the principle of hartford connecticut preparatoryme -- magnet school. thursday, a house budget committee hearing on federalist eight and private antipoverty programs. friday night, native american history. 2 next week, book tv. on wednesday at 8:00 p.m., the author of a biography about neil armstrong. thursday night at 8:00, a tour of the headquarters of book publishers simon -- simon & schuster. on friday at 8:00 p.m. eastern, in depth with former talk -- congressman ron paul. american history tv on c-span3, the reconstruction era civil rights and monday. on tuesday the end of world war ii and

. >> host: mark parker. president of trewgrip. one of the 2014 finalist for best product. >> c-span created 35 years ago and brought to you as a public service or satellite provider. up next on booktv, sam chaltain discusses school choice in "our school: searching for community in the era of choice" and then debra hicks. later a conversation on education and technology on the book "new school" by glen reynolds. this weekend special programming on the cspan networks. friday night native american history and on saturday a debate on independence and sunday a discussion between the court of appeals and on c-span 2. friday at 8 p.m., in-depth with ron paul. and afterwards with william burrows talking about "the asteroid threat" and another chance to see that at 9 p.m. eastern on sunday. and on c-span 3. a movie about the apollo landing. and then a speech from johnson. and then a look at the legal discussion of bush versus gore. let us know what you think about the programs you are catching. 202-626-3400. on twitter use c123 or e-mail u

parker. [laughter] >> thank you, mark. all right. i mentioned there are a variety of city departments here. i want to give a shout ought to battalion chief williams from station 38. where are you, chief? there she is. (applause) >> and i think we have some activities going on over there. i also want to give a big thank you to fire commissioner and lafayette park champion don. where is don? (applause) >> he's actually playing on the swings. [laughter] >> all right. next up, it does take great leadership from our elected leaders and another true example at the state level for us has been phil king. also he's on the state assembly. he's that young dad with two kids and uses our parks and play grounds all the time. he couldn't be here, but i have [speaker not understood] to say a very brief word to present a proclamation. thank you. >> thank you so much, phil. i'm here on behalf of assembly member tang as phil mentioned. this is a wonderful park truly an effort on behalf of the community. we're here on behalf of the state assembly to present proclamations to the friends of lafayette park, rec a

mark moseley said they asked more than a thousand people if the redskins name was offensive. alex parkerasked how he would respond to a viewer who wrote that she was a native american and was offended by the redskins name. >> she needs to prove to me that she is indian, first of all. >> keith olbermann said he would talk about it on his show and called mark moseley the man who makes dan snyder look good. the snydery said foundation is making a big difference in the native american communities and he will defend the redskins name. >> the more we talk about it, the more the controversy continues. >> thank you, horace. >> still to come, big changes for students this fall. >> one school district plans to use social media surveillance to end bullying. >> a cheaper way to get around. >> some good news tonight for fans, a cease-and-desist order lifted by the state of virginia. the state reached an agreement with the company. andhis comes as both uber lift have a money saving option, but not everybody is on board. stephen tschida has the reaction. stephen, what is this about? >> when you see an

parker. people don't know this unless you're in johnny football territory, and this kpeen has had a conversation call that was rankous, and i think that marks a bottom. people who follow the stocks are frustrated with the industrials. they moved over. everyone's worried about russia, europe's slow down, and then there's a call from isi, i have to go the other way, every's too negati negative. >> do you lean towards industrials, cyclicals, or more defensive consumer names? >> these stocks are down anywhere from 8 to 15%, they are good companies. if you get any sort of settlement in russia. these are the ones that take off. start buying and buy today. >> well, speaking of settlements, bank of america nearing a settlement with justice, roughly $17 billion, carding to kate kelly. the agreement settles probes into financial crisis, mortgage backed securities sold by the bank. interesting ticktocks today, jim, in the times about the journal, on raycoff, if you had to choose from raycoff and holder, give me holder. >> raycoff is a rigorous thinker. yeah, kate and i went back and forth. $9 billion cash component. the reason why people are sanguine