nike's ceo addressing the colin kaepernick ad on the earnings call here's what nike's ceo, mark parkersaid >> we feel actually very good and very proud of the work that we're doing with "just do it" introducing that to the new generation of consumers. here in north america it was strong an also around the world, it's transcended the north american market to touch i think people around the world. >> parker also talked about how the colin kaepernick ad is impacting nike's brand overall >> it's driving an uptick in traffic, engagement, both socially as well as commercially we have seen record engagement with the brand as part of the campaign >> let's bring in stacey widlitz, a cnbc contributor. i noticed sara eisen was on "fast money" last night and she quoted you talking about the quarter. that's what i do i watch cnbc every day. how good was the nike quarter? >> the nike quarter was strong the problem is, as you said, the stock is up 35% year-to-date if you listen to anybody, everybody is like how do they outdo themselves they had a turnaround in north america. it's product driven. the

also for the first time, ceo and chairman mark parker addressed the impact of that controversial pickor the face and voice of the just do it ad campaign. listen. >> it's driving a real uptake, i think, in traffic and engagement both socially as well as commercially we've seen record engagement with the brand as part of the campaign. >> basically, guys, as far as the market reaction, which is now off its lows and now only down 1.4%, it's nothing investors didn't know as far as the nike results and, frankly, the impact of colin kaepernick the stock had run up to a record high, best performer in the dow, it's now been bested by microsoft but still up 33% it had become a consensus trade. it also has had a historically very high valuation right now, trading at more than 31 times next year's earnings, the highest i've seen in the a long time but big picture, nike likes to talk about the fact that this can continue it will be driven by innovation, a lot of investment in their direct-to-consumer business, especially digital and what that equals, according to the analyst this is morning, is hi

supporting oregon sanctuary state status, he is in a fight over the push to repeal that status, nike ceo mark parker ceo of columbia sports goods they sent a letter to officials, nike, ending oregon sanctuary law will damage the track record as a place that attracts diverse talent from the globe. globe. >> great to see you, madison, is this ceo mixing up the support for legal immigration, that everyone supports, get in line come in. is he mixing it up with illegal border crosses, how does stopping illegal border crossers affect oregon's or nike's ability to to attract diverse talent. >> reading his message, i don't think he makes much sense, he talks about there is a value in a diverse group of people working for you. different backgrounds, i agree with that, but it has nothing to do with illegal immigration, sanctuary states, and sanctuary cities, we can have a diverse group of people, working across this country without sanctuary states, i think he is mixes up two messages. >> al, there was an issue of authorities going after legal immigrants mistakenly, it looks like the ceo here, is taking it a

of nike mark parker announced that his company is opposing a proposal to eliminate oregon sanctuary citynts don't have a right to settle in oregon, in total defiance of existing u.s. law, park esays, the state will not be able to attract "diverse talent." parker knows what is going on. he is a businessman. as long as you fight to drive down wages in the united states and sponsor athletes who protest the flag, the left will give you a pass for running sweetshops overseas, which it does. the public wants the immigration laws enforced. it said so clearly. they elected donald trump to do exactly that. but the stranglehold of our elite, the small percentage of population is so strong that the opposite has happened since trump's election. america is closer to having open borders now than ever. consider this. from october 2016 through september 2017; more than 94,000 people were caught crossing the u.s.-mex we border and claim to be part of a family unit coming from guatemala, el salvador or honduras. now you would think that illegally entering the united states would be an automatic ticket hom

. >> and mark parker ceo and chairman just addressed for the the first time how the colin kaepernickd impacted nic east's business. listen to what he said. >> we feel actually very good and very proud of the work that we're doing introducing jess stewart to the new generation of consumers. made it strong will with consumers here in north america but also around the world. it's transcended the north america market to touch people around the world >> he also said that there has been record engagement with the brand as a result of the campaign and said that it led to increases in traffic, both socially and commercially. that was a strongest hint yet that some of the investors beliefs that this was a bullish thing for nike has been confirmed. as for the stock reaction, down a little more than 4%. why? well best explanation it's been a strong winner, best perform ner the dow this year after running up more than 35% there was nothing blowout? here it was a scheduly growth quarter for nike hitting all the metrics, 10% revenue growth. double digits in china growing gross margins. one more ne

from its controversial "just do it" advertisement featuring former nfl star colin kaepernick, ceo mark parkernd commercially" from the campaign. it's too early to tell if nike will eventually see a bump in its financial results from the alliance with kaepernick, since the ad came out after the quarter wrapped up. for the period, nike recorded double-digit earnings growth. it was boosted by this summer's fifa world cup, which put the spotlight on soccer stars and teams wearing nike clothing and shoes. winner: fortnite season 6 is coming thursday . . . the game is pulling in $350 million plus a month in virtual items. the official launch date for fortnite season 6 is thursday, sept, 27, but at this point we only have a few bits of info for what's actually coming to the game. loser: more than $500 million up for grabs in mega millions and powerball. here are three big decisions for jackpot winners . . . with no jackpot winners in the most recent drawings, mega million's top prize has climbeand powerball's $193 million. if you win big in either game, you'll need to choose between taking a lump su

tell me that company was bet on being conservative and taking no stands and it was the opposite, mark parker, is very much in the traditional. we are going to do what we do and look at how we have done it. these guys are not in their trying cut their own numbers i think nike is a brilliant company. i am not saying they did this to make money i am saying things they have done in the heart have made them money whether they expected or not. >> stocks soft of 28% of the yer sara eisen broke down the geography today. north america, what do you think? >> not a majority. >> i would say 39 this year. >> 23 -- >> western europe is so strong >> europe and middle east africa is 23 and china is 14. hard to envision boycott taking a huge chunks out of numbers >> not to mention right there and their target audience which we know. the people protesting are not the ones necessarily >> we'll take a quick break here and cramer's mad dash on the other side countdown to the opening bell. dow and s&p and the nasdaq have not had concurrent losing weeks since june they're maybe having one this week we'll be back i

and maybe nike knows more than we do about selling sneakers people trying to figure out whether mark parkers a genius when it comes to shoes. i would argue that mike has more knowledge. there is a lot of upgrades and amazon note today talking about the pill packs and how big it is going to be. amazon acts terrible because it has been down for four days. we are really spoiled? >> it is off 120 bucks. >> we had a downgraded darden yesterday. where was everybody at 80 or 90 when olive garden were making turn that's something that's new. in this bull market, people say oh, i have not missed a thing and i am recommending its highs and i don't care or they'll say nike of this kaepernick break. what an opportunity. >> nike, nfl ratings >> yes, whether it is fox or sunday night football on nbc was one of the best primetime shows in several mathew knoonths. it is not down >> my theory is this is the year and helped by major markets that do well. did you notice that everybody in the city is a jets fare jets fa? >> yes >> the initial play was rough. >> kind of a wake up call but then everybody -- >> p

of 11 executives in the past year, including the number two and widely believed successor to ceo mark parkerither issue likely to create shareholder uprising why? look at the stock price. up 37% outperforming under armour, most retailers and the rest of the dow jones industrial average. shareholders are happy and investors have shrugged off the changes as noise because the company has repeatedly put out strong results globally and a recent turn around in its key market of north america. as for the kaepernick controversy, i can share new data sales online jumping 27% between sunday and wednesday of labor day weekend after the ad was released online. 5 huge increase from last year but since then sales have leveled off to the same pre-campaign rate. the jumps occurred in maryland, new jersey, alaska, delaware and massachusetts. most of them left-leaning states according to high-frequency data from edison trend. one issue this could show up today, there is a proposal for shareholders requiring more political spending disclosure there nike but it isn't expected to pass, the company advises agains

. >> queen of athleisure maybe nike's shareholder meeting is under way and ceo mark parker has been justeen giving an opening pep talk noting the strong results and shareholder value. parker also saying his most important job is making nike the kind of place we all want it to be noting that they are implementing new employee training and leadership development programs so this all comes against the backdrop of some drama you've got that recent controversial call to make colin kaepernick the voice and face of the new "just do it" campaign and also to that point, the internal corporate culture scandal that led to the departure of 11 corporate executives including the number two and widely believed successor to mr. parker. that was all a lot of noise but not likely to create any major shareholder uprising why? just check out the stock price nike's shares up 37% this year, up 60% over the last 12 months, outperforming the rest of the dow jones industrial average most other retailers and its competitors. shareholders are happy investors have largely shrugged off the changes internally and the

here's what mark parker said >> we feel actually very good and very proud of the work that we're doing with "just do it" introducing that to the new generation of consumers. here in north america it was strong an also around the world, it's transcended the north american market to touch i think people around the world. it's driving an uptick in traffic and engagement, both socially as well as commercially we have seen record engagement with the brand as part of the campaign >> joining us to comment on the report and the company's performance is sam poser, kind of a poser, senior analyst at susquehanna. you must get that a lot. >> never heard it before >> pretty original the stock was 82 and change when they announced initially the colin kaepernick ad. it went down to under 80, then up to 86 now up to 82 and change. is it a said show to talk about that are there bigger issues affecting the stock price now? is that actually affecting company performance and stock performance? >> every time you mention it or the press brings it up, it's another hit for nike >> positive? >> positive, they

. >> there is a push to repeal that ceo of nike, mark parker, put out a statement, ending, oregon's sanctuary of a place that attracts diverse talent. political leaders and officials are saying this is not about legal immigrants. they keep muddying the waters about legal immigrants. this is about protecting local residents and taxpayers from oregon from illegal immigrants, some of whom commit crimes. ashley: always have to make that point. always missing it. immigrants built this country. yes they did, they came here legally. we knee where they were going. stuart: the argument is with illegal immigrants. that's it. >>> president trump is going after countries people that meddle in our elections. he signed an executive order. we'll talk to a guy that worked cybersecurity for the trump campaign. i want to know what happens if we find out russia is meddling again? what are we going to actually do? >>> i say we have to do something about a couple of powerful billionaires that hate the president and have a chokehold what we see and hear. does that mean regulation? i don't know. i want to know what

parker as she takes her shoe obsession to the next level. >> i feel like we won the lottery. >>> plus, meet katherine zeta-jones' daughter ready to take the modelling world. by storm. >>> markerg's insane daily schedule. 2:30 wake up. two >>> "e.t." isn't just ant air. we are everywhere. on every platform every day. check us >>> that is "big little lies" star laura dern caught in a not to little downpour. i'm guessing she was going to see emery make his new york fashion week debut. >> he is very good looking. model material. nicole kidman nicole kidman also checked out fashion week, but her heart is still with her monterrey gives. >> i think all of us being together was so beautiful. i mean, i missed them. >> the ladies of "big little lies" wrapped season two three weeks ago, but fans will have to wait until 2019 a to see them in action with their new costar meryl streep. >> we go out all the time. we help each other. it's just a very strong connection. >> speaking of connections nicole flew straight to fashion week from the toronto film festival where she was promoting her new film "destroyer." up next for the mama? >> go back home, on the school run. it's over. >> a date

parker as she takes her shoe obsession to the next level. >> i feel like we won the lottery. >>> plus, meet katherine zeta-jones' daughter ready to take the modelling world. by storm. >>> markerg's insane daily schedule. 2:30 wake up. daily schedule. 2:30 wake up. two here's to the stair takers, daily schedule. 2:30 wake up. two breakfast makers, step counters, outdoor explorers, faith restorers, appointment keepers, fantastic creatures. farmer's market goers, cholesterol lowerers cell phone silencers. the new lease on lifers, and the positive thinkers. here's to you all that see every day as an opportunity to thrive your way. >>> "e.t." isn't just ant air. we are everywhere. on every platform every day. check us >>> that is "big little lies" star laura dern caught in a not to little downpour. i'm guessing she was going to see emery make his new york fashion week debut. >> he is very good looking. model material. nicole kidman nicole kidman also checked out fashion week, but her heart is still with her monterrey gives. >> i think all of us being together was so beautiful. i mean, i missed them. >> the ladies of "big little lies" wrapped season two three weeks ago, but fans