mark pincus returning as ceo. don mattrick out after 21 months at the helm. zynga rocketed on the scene in 2007 with several games on the facebook platform but the company capitalize on that promise with a frothy ipo that values zynga at $7 billion. now it is valued at $2 billion. sales tumbling 21% in the last year. last year, they lost $226 million in just one month. shareholders are losing even more money. shares are down on the news of pincus' return. rich greenfield is with us. this raises interesting issues about whether a founder is better, or a professional manager? >> they are better depending on the time the company is in. it is not a bad thing to have change in a company in this much trouble. pincus is an inspired leader. whether he can tune his inspiration so to speak to suit the times that zynga is in is a tough question because not only does it need to revive the production of being hit games and continued immigration to mobile, but it has to slim down further and become a more efficient company. he is a visionary entrepreneur, not an operating

zynga founder, mark pincus retaking company ceo post, ending don matrix's less than two years of as chiefxecutive. stock of zynga is halted. mark was forced out under pressure and was founder and founders are not grown-ups that shareholders want to see running a company. guess what? they want mark pincus back. he is coming. the stock is expected to reopen at 4:35 p.m. eastern time. we'll see what zynga does. david: remember what steve jobs did when he came back. liz: a lot. david: sometimes reemerge ends of the founder is a good thing. liz: turning back to boston, guilty on all charges. one surviving boston marathon bomber now faces the death penalty. we'll take you live to boston coming up. ♪ ♪ help an oil company overcome minus 47 degree temps, 5 foot ice, and 16 foot waves, to safely keep crude oil flowing 365 days a year. when emerson takes up the challenge, it's never been done before simply becomes consider it solved. emerson. [announcer:] what if one protect you from cancer? what if one push up could prevent heart disease? [man grunts] one wishful thinking, right? but there is one

mark pincus was pushed out a little bit or chose to take a step backwards.oming back as the ceo. this halt was made before the announcement came out. i will keep you posted on what happens when the stock begins trading. in the call they said they are confident of the outlook they gave. they are not changing any of the numbers when it comes to financials. alix: nevertheless, it was up 511% last year. he is taking an annual salary of one dollar. scarlet: i'm sure he has a lot more at stake. alix: we want to take -- talk about the fed. professor lang flower says he thinks the fed could raise in 2016. could that be on the table? what would need to happen? >> we need to see some contagion spreading deeper into the year. policymakers are not of that viewpoint. they are looking at port disruptions and winter weather. they say that is why growth is slow. if we come to a new realization we are not going to have a sharp snap back like last year. if that is not repeating policymakers are going to be a lot more cautious. alix: what is the treasury market telling you? >>

mark pincus is returning to the role of ceo. immediately. he has been chairman.lead the market for so-called social games like this, farmville. last year's sales fell 21% and the top of the lost 200 and the knowledge. -- $200 million. mortgage rates have dropped some are blaming last weeks weaker than expected jobs report. the average rate for a 30 year six margaret -- mortgage was just under 3.7%. one of the biggest makers of hamas in the united states is recalling 30,000 cases. -- hummus. sabra initiated the recall because of a possible listeria contamination. it is a foodborne illness that can sometimes be fatal, you do not want to contract it. there have not been reports of listeria. the recall includes only classic flavor. those were your top stories, coming up, liquid gold, farms in california down the drought by going underground for water. plus, the secret to getting a job at google. we have their head of people operations. microsoft wants to protect your privacy. to do that, it is going up against the federal government. stephanie: leave it to a tech com

mark pincus is back head of zynga. >> when don took over, the stock was up sharply.hinking an adult is in the house going to do something with the company. >> that's not a good sign, on down $10. it is a $2.60 stock. you think it's cheap. it's not cheap at $2.60. it is still risk. does it have further room on the down side? probably. a lot of people say it's an option. i get it. >> what do you think? >> have the market cap is in cash here. there is a floor in this thing. you know, again, i don't think that pincus is the answer. the stock rallied when he left. and matrick came in. they're doing a lot of the same. the problem is the business model. they're a one trick pony. it will probably trade back to cash, though. >> big day of gains for netflix. out with a cautious but optimistic note saying they expect it to come in above conservative. netflix took to twitter and reported that viewers matched 10 billion hours of netflix content last quarter. dan? >> it's interesting, right. people want to hate it because of the valuation. you think about it and the competition on

. >>> mark pincus is back as ceo of zynga.taking control of the struggling online game company he founded. best known for games like farmville, that was at one time the most popular company on facebook, but more recently other people moved on to other games and to mobile devices. >>> an overwhelming majority of american teenagers have smartphones. a study by pew research center finds 73% of teens have one. the report says 91% of those go on the internet on a mobile device at least occasionally. and 24% say they are online almost constantly. >>> and those strange rob lowe tv commercials are done. >> i'm rob lowe and i have directv. >> i'm super creepy rob lowe and i have cable. >> the ads with lowe playing a series of loser alteregos drew complaints from cable giant comcast. directv was told to stop using the ads because there's no proof its service is better than cable. alison? >> you can't get enough of rob lowe is the problem. jill wagner at the new york stock exchange, thank you. >>> golf's greatest challenge tees off today

is mark pincus coming back the right thing? cory: look at this company. maybe it wasn't mattrick. the founder and ceo still hanging around. he is thinking about the corner office. do we know if these changing directions was him fighting against the founder? >> i think he stayed involved with chairman of the board. it has been somewhat his responsibility as well. it is funny how we can say they've got to move to mobile. nothing is simple in tech these days. the hottest thing in getting right now is riot's league of legends. it has a huge user base and making tons of money. who knows what they should do? just doing slightly better with studio producing games for mobile will not cut the mold here. cory: it's worth noting that don mattrick really cleaned up. he made just a boatload of money. even though it was the incentive. >> it's important to note that when he was last ceo, he could sell stock at $12 and got an early exit out of the ipo lockup. cory: rich greenfield and david kirkpatrick, thank you for this great story. bloomberg west will be back with sir richard branson in just a

mark pincus is returning to the job at the online gaming company taking the reigns back.he former head of the xbox division took over two years ago. analysts say the leadership change sends the wrong message as they were starting to move in the right direction. shares fell about 10% in after hours trade and it's trading down by around 7.9% in frankfurt. >> what was the wage? >> $1. >> there you go. not too bad. coming up after the break, the easter bunny came earlier this year giving a boost to retailers in march. we preview same store sales as we break down key earnings from costco next. new york state is reinventing how we do business by leading the way on tax cuts. we cut the rates on personal income taxes. we enacted the lowest corporate tax rate since 1968. we eliminated the income tax on manufacturers altogether. with startup-ny, qualified businesses that start, expand or relocate to new york state pay no taxes for 10 years. all to grow our economy and create jobs. see how new york can give your business the opportunity to grow at ny.gov/business >>> jp morgan goes

founder and chairman mark pincus will return to the position. last quarter zynga posted its first sales increased since 2012, but it's string of losses extended to six quarters. zynga's shares are down in after-hours trading. google plans to launch a youtube subscription service as soon as this year. the feature would allow paying subscribers to watch youtube videos without having to sit through ads. revenue will be shared between google and video creators. this is according to an enough from google obtained by bloomberg news. now to the lead -- apple has a lot riding on the watch. the company's first entirely new product since the ipad in 2010. while it doesn't hit stores until april 24, the first reviews are coming up. bloomberg's josh to falsely spent a week with the watch and can tell you if it is worth your money. josh: the apple watch is a huge release for the company. it is the first new product they have made since the ipad and a depth of steve jobs. the watch is gorgeous in a surgical, sterile kind of way. like any apple product, it is

zynga investors do not feel any better about mark pincus then when he stepped down as ceo two years agohe announced last night that he is returning as ceo. he replaces don mattrick, a veteran of the console gaming business who is leaving the country -- company. zynga once let the market for games on social media. last year, sales dropped 21% and the company lost more than $200 million. that is a look at our top stories this thursday. coming up, agriculture reporter alan bjerga dissects the latest crop report. at 2:30 p.m., we look at the dollars impact on tourism. and then for ivy league college applicants, the agony of defeat. ♪ mark: in be sure to check out the latest edition of "bloomberg businessweek" with a cover story on the internal revenue service. it hits newsstands and your tablet today. doesn't really say that? i have to ask -- look at this. let's look at commodities. crop surpluses are continuing to grow according to a department of agriculture global report. our agriculture reporter alan bjerga joins me from washington. what is this doing for prices? alan: today you saw soy

ceo don mattrick will leave the company and mark pincus will return to the role as ceo.or declined 21% from 2013. the committee reported a loss of $226 million. shares are down 30% over the last year. one of the most visible losers in this space. joe: they had a model early on which was taking advantage of facebook to have people spam all their friends. i remember i was at a party once and someone described to me as this magic money machine. that was probably a red flag that it was not going to last. indeed it hasn't. it is great that the the old ceo's going back but it is hard to find a model that will work. leslie: clearly they need some kind of change. the stock has been hit drastically over the last year but investors today are not seeming to excited about pincus being the silver bullet. matt: is he steve jobs? probably not. smartphone wars heat up. samsung is hoping to get market share against apple's iphone. samsung expects the pair of galaxy s6 smartphones to set sales records. they also expect a man to exceed supply. could reach 55 million this year. do you use a

large -- zynga says that mark pincus will return to the role of ceo.was the company's founder and chairman. he will replace don mattrick who has led the company since 2013. pincus has said the firm had a strong first quarter and he is confident in the outlook. orange is looking to invest in bitcoin startups. it would make the company one of the first to become interested in the technology behind the digital currency. like other carriers, orange is building up its mobile payment business. coming up on the program, the u.k. general election is like -- is unlikely to give one party a clear majority. we will explain all the possible coalition combinations with the help of some legos. ♪ anna: welcome back to "the pulse " live on bloomberg television and radio. with less than a month to go until the u.k. election, no one can say what will happen afterwards. a new poll suggests neither labor nor the conservatives will win a clear victory and might need a coalition partner. that is where the hard work begins. >> her majesty, the queen has asked me to form a ne