and the ninja ceo, mark rosen. >> i'm here to introduce you to the brand-new mega kitchen system. we started with a two horsepower motor will stop we combined it with our ninja blade technology to deliver professional blending and professional food craft. professional blending allows you to crush ice into snow for incredible restaurant-quality frozen drinks and smoothies. we set up a comparison to a competing blender that cost nearly $500. we fill them with solid ice cubes. are you ready? let's go. the ice is turning into snow. look at that. nothing does what a ninja kitchen system can do. crushing ice to creamy snow is something that only happens when you have ninja blades. it is so incredible when you combine that with the professional two horsepower -- check this out, brenda. this is creamy snow. look at that area >> wow. >> the snow is the secret ingredient for our restaurant-quality frozen drinks and smoothies. i am going to make a classic, restaurant-style frozen peach drink. i've got my peaches and i can pop them in the jar like that. any sparkling wine. look at that. all t