mark zucker berg recently said that he had done it again, and it's very quick quote.uldn't have come to silicon valley. he would have stayed in boston. there's some nuance to that, but you brought the company in from canada. would you have done it again? is silicon valley still the place to be? >> i really like it. i think the synergy here of kind of people who, you know, want to take risks and start companies, people who are willing to take bets on risky companies, i definitely feel like silicon valley is still there. definitely new york is starting to happen a lot more. you have tech stars, you know, london, berlin, and i dwinl think that silicon valley still is -- maybe i'm biassed because i'm here, but i found that it's really great -- i had a great experience. >> and it's warmer. >> way warmer. >> go ahead. >> what's the business model here? are you selling advertise sng how are you making money? >> we have our own ad model. basically one in 20 kinds will show sponsor results. those basically are called paid discoveries, and a little bit like paid search, if peop