so when you think about markiti, you think about market.the market, the nuances that it has in terms of too many middlemen and all that. our intention is to streamline the value chain that's how we are able to use technology, for example, to know that, one, the type of fish they want, the quality of fish, they want, the size of fish they want, and at what time they actually need that fish. and tellthem, ok, this is what the restaurants in nairobi want, this is what you should go and look for. and by doing that, we avoid a lot of wastage because most of the time fishermen willjust go and fish everything and try to sell it in the market. and there's one more trick up keep it cool�*s sleeve to squeeze every drop out of the value chain. as the best fillets, to make sure every ounce of value is realised. beatrice has been in partnership with keep it cool for the past three years. this business has enabled me to take care of my family. i have got four children. it supports us because it's paying our house rent. these premises. in this area of mat

markiti is a swahili word or arabic word for markets, right? market. they operate, by disrupting some of and all that. platform. that's how we are able to use technology, for example, to know that, one, the type of fish they want, the quality of fish, they want, the size of fish they want, ok, this is what the restaurants in nairobi want, this is what you should go and look for. and by doing that, we avoid a lot of wastage because most to squeeze every drop out of the value chain. fish offcuts are treated with the same respect as the best fillets, to make sure every ounce of value is realised. beatrice has been in partnership with keep it cool for the past three years. this business has enabled me to take care of my family. i have got four children. it supports us because it's paying our house rent. it's paying our house and back at home, it's paying school fees for our children, and it's even paying these premises. in this area of mathare, it's a slum. it's a long outer ring road. the fish that you are selling because we are selling the by—products fo

markiti is a swahili word or arabic word for markets, right?ize of fish they want, to sell it in the market. to squeeze every drop out of the value chain. fish offcuts are treated with the same respect as the best fillets, to make sure every ounce beatrice has been in partnership with keep it cool for the past three years. it supports us because it's paying our house rent. it's paying our house and back at home, it's paying school these premises. so it has...it has helped so many people, this — so they are earning from this fish now. so, by streamlining the supply chain, using technology to help keep the fish fresh and making sure the fishermen only catch more than ever, games have become a real feast for the eyes. but could they soon be tantalising more of our senses? we've come to warwick university's festival bit different — games you can smell. yeah, you heard that right, we're giving gaming the sniff test. is essentially how it works. of burning rubber, motor oil, and maybe just a hint of... yes. i think so. oh, there we go. oh, yeah. yeah