we see the luxury brands moving down into kind of what i would call the mainstream markplace. we said to ourselves why can't we had customers coming in for optima and credenza saying i want more. i lovehe products but i want something biggerrore luxurious. a marketer we respond to our customers. >> absolutely. also it's infused with technology. that seems to be the theme here at the show. >> righ >> can you tell us about the technological advances you've made over the last year_ >> this year we're introducing uvo 3. if you call, it's our in-vehicle connectivity that allows you to controlour iphone or your samsung galaxy, any device tha you bring into the vehicle with your voice. >> okay. >> now we're introcing with apple car play and android auto. so basically on the screen in the car it will replicate the screen on your device. >> interesting. >> and that's really cool nowadays. because before you had a different screen and you had to figure out how to operate it and things like that. now you just use the device in your hand. >> right there. >> looking at the future i know a