jacob, also with harvard, and marlene schwartz -- well, i shouldn't -- there are so many people i have admired for so long and still do for all the great work that you do, and thanks for asking me to be part of this program today. so, i will try to talk for just a few minutes, but like an historian, i tend to get contracts and get off onto little -- sidetracked and get off onto little stories like this. let me just start by saying this -- america is in the grips of a massive child abuse scandal. america is in the grips of a massive child abuse scandal threatening the future of millions of unsuspecting gains -- kids. every day, these perpetrators come right into our homes and our schools. as we are -- as we now know, they are on iphones, social media, the internet. they are talking directly to children, and they are attempting them into risking --t tempting them into tempting them into risky behavior, threatening their future, and parents are all but helpless to stop it. child abuse? well, what else do you call it when the junk food industry spends $12 million bombarding kids with tens

jacob, also with harvard, and marlene schwartz -- well, i shouldn't -- there are so many people i have admired for so long and still do for all the great work that you do, and thanks for asking me to be part of this program today. so, i will try to talk for just a few minutes, but like an historian, i tend to get de tracked and get off on to stoil stories like this. let me just start by saying this -- america is in the grips of a massive child abuse scandal. america is in the grips of a massive child abuse scandal hreatening the future of millions of unsuspecting kids. every day, these perpetrators come right into our homes and our schools. as we now know, they are on iphones, social media, the internet. they are talking directly to children, and they are tempting them into risky behavior, threatening their future and parents are all but helpless to stop it. child abuse? well, what else do you call it when the junk food industry spends $12 million bombarding kids with tens of thousands of ds each year from everything from monster thick burgers with 1420 calories and 107 grams of at to

marlene schwartz who comes from the center for obesity. and will be speaking first. and we are joined also why dr. lori dorfman. and dr. jason who is coming all the way from liverpool at the university of liverpool. ok, great. thank you. i am delighted to be here today. >> to present some of our research. they was the founder of center for food policy and obesity. we were originally at yell university and two years ago moved to the university of and i am the director now. in looking at the research of food marketing to children, i think people have been worried about this since food marketing began. the connection between food marketing and children -- child obesity. 2005 report came out. what this report did was it pulled together all of the research at the time and that -- this is what we know. food marketing works. it affects children's of brand preferences and their request to purchase certain brands and it increases their short-term food consumption. there were several calls including having the food industry take some action and address the problem. one of the

are happy to introduce the three panelists in the order they will be speaking we have doctor marlene schwartz who comes from the center and will be speaking first and we are joined also by the berkeley media studies group and coming all the way from liverpool. i'm delighted to be here. kelly was the founder and we were at yale university and then two years ago moved to the university of connecticut. people have been concerned about this since it began but definitely, the connection between the food marketing and the recent childhood obesity increasing reached the breaking point when the report from the institute of medicine came out that caused the marketing opportunity. what this did is pulled out the research at the time and said this is what we know, food marketing works, it affects the preferences and request to purchase certain brands and increases the short term food consumption. there were several calls and one of which was for the food industry to take some action and address the problem. one of the things we were concerned about is whether it affected the consumption of the particula

not so in order to have a scientific basis for the industry defends it by jennifer harris and marlene schwartz the study was undertaken to give access by randomized designs of a low sugar version or high sugar version so cornflakes versus frosted flakes and the children could eat as much as they chose to come in use as much milk, add sugar if they want and put fruit on if they wanted. the study found with a low sugar version children had about what you'd like to see a child have for breakfast and they put fruit on it to sweeten it up so they got a boost from the fruit that they have an unhealthy profile when they ate the high sugar version of the serial so the results ultimately were published in a good medical journal but the results became helpful so when the newspapers were the media folks would find out about the result and call the people of the cereal companies and say why are you marketing your worst foods to kids they would say breakfast is good and kids won't eat i it or doesn't have a lot of sugar it was a randomized study that showed in fact that was not true so why are they marketi

marlene schwartz who comes from the rudd center for food policy and obesity and will be speaking firstd we are joined also by dr. lori dorfman who is from the berkeley media studies group and dr. jason halford who's coming all the way from liverpool at the university of liverpool. >> which way does this go? okay, great. o.k., thank you. so i'm delighted to be here today to present some of our research, and it's actually really nice to go right after kelly, because kelly was the founder of the rudd center for food policy and obesity, and i'm the director now. so in looking at the research on food marketing to children, i think probably people have been concerned about this issue since food marketing to children began. but definitely the connection between food marketing and the rates of childhood obesity increasing seem to sort of reach a breaking point when the 2005 report from the institute of medicine came out which was caught modeling to children -- [inaudible] and what this report really did was it sort of pulled together all of the research at that time and said, you know,s this i

jacob with harvard and marlene schwartz. just so many people that i've admired for so long and still do for all the great work that you do. and thanks for asking me to be a part of this program today. so i'll try to talk for just a few minutes. but like an historian, i tend to get side tracked and get off on to little stories and things like this. let me just start by saying this, america is in the grips of a massive child abuse scandal. america is in the grips of a massive child abuse scandal. threatening the future of millions of unsuspecting kids. everyday. these perpetrators come into our homes and schools. as we now know they are on our iphones. on social media. internet. talking directly to children and tempting them into risky behavior. threatening their future. and parents are all but helpless to stop it. child abuse, well, what else do you call it? when the junk food industry spends $12 billion bombarding kids with tens of thousands of ads each year, for everything from monster thick burgers with 1420 calories he an