marley majcher is the ceo of the party goddess, a full service event planning and catering company. she is here to tell us how to price for profit without jeopardizing your customer base. great to see you, marley. >> thanks for having me. >> number one, adjust your formula, your packages? >> sure. it's a better idea than just saying i was $60 an hour, now i'm $80. so instead, change how you price. so if you charge an hourly rate, why not say okay, here's a flat fee, or charge as a percentage of what you're coordinating. let's say if you're an event planner. but by mixing it up then the customer isn't comparing apples to apple so it's not as easy to say oh, wow her prices went up 50%. you just changed your model and by getting more efficient, of course you're making more money. >> if you do that, let's say you have $60. do you still need to offer something that is $60 or not? >> i don't think necessarily. i think as long as you communicate ahead of time what you're doing with your customers and how you're structuring it, you're fine. >> okay. so stricter parameters. what do you mean?