martellus bennett was on the field, hoping to help the patriots return to the super bowl but what he's saying off the field is now inspiring so many. dan roche takes a closer look. >> reporter: a pro bowl tightened ready to dynamic duo with rob gronkowski. but he is more than that. >> i just look like this. >> reporter: yes, bennett feels he can be a voice to the socially conscious. after last month's police shootings, he wrote a piece titled dear black boys trying to be an inspiration and wrote, dream bigger, black boy. dream bigger. your dreams are valuable. >> nowadays, a lot of guys don't have morals. whatever the dollar takes them, they do whatever the brands even if they believe in something different. >> reporter: bennett wrote, exercise, black boy, exercise. exercise your right to speak your mind, pursue happiness, avoid conformity imposed by the small minds exercise until you're drenched in sweat. >> we believe we can make a difference and we are given a position of power where a lot of people look up to us. you have to stand for something. >> reporter: bennett believes it's h