nobody likes a good bodice ripper quite as much as martin giles does. this has got our interest, you have created e-books which are not new either, but this is an interactive book that you are selling on apple's ipad. >> yes. it's an app actually. we are calling an illuminated app. i guess in many ways i'm very old fashioned. i wrote the whole book by hand. >> the original book -- >> original book, yeah. >> this is it here. >> this is it. right here. >> yes. >> my little portable office. >> very primitive. >> yes. then i saw an ipad for the first time and it was almost as though i had written a book knowing that an ipad might exist. i write about real history and places. i thought i just got to make an illuminated app for the ipad that really lets me tell the story in a way i always wanted to. >> so you import this over to ipad, not just apple book. >> no, gosh, i had no idea what a big adventure it would be to make. it took us two years to code. a year ago we had a perfectly adequate product, so once we worked out what it should be, we went back to the