everyone. 10 or 15 years ago there was a fame out director who wrote an essay, writing about martin scoresaysy's editorial. it wasn't written by him. it caused consternation and the academy didn't take action, but a lot of members of the academy wanted to withdraw votes. it could have hurt gangs. if this happens in the past, you know, every once in a while you want to execute an admiral. >> it was emails and phone calls. people are spending millions to promote their movies, their songs, their actors. why is what he did a big deal. >> he was on an academy executive committee. it's the saying k some of the people that leap to his defense say "i get the calls from the publicist." the academy roles are broad. they say that people shouldn't be doing anything. we'll leave it up to officials to decide when something is bad. it's written specifically to say anything they think reflects badly on the academy. they run is tight ship. there's no leaks. you can criticise the oscars, it's a very ethical organization. they don't want to damage their brand the way some has. >> let's turn to television. hbo has