. >> are best for the hour is for martin sorrells fr -- sir martin sorrell from wpp. >> good morning. >> away from the geopolitics, we talked about risk aversion. you are on the frontlines about whether companies feel ok about the economy. what is the state of the economy from your perspective? >> douglas flint's, the but risk aversion applies to clients -- comments about risk aversion applies to clients, too. many companies are just around making revenue forecaster expectations. they are making it by cutting costs. currency makes it much more difficult to make those targets. ,oreign multinationals multinationals based in the u.k. are struggling to make their numbers even at the top and bottom line. in that environment, or fast growth markets are slowing down, not so much western continental europe, but the u.s. has improved, not as much as we would like to say, that environment makes companies risk-averse. average life of a ceo is for-five years. years. boards do not want any trouble. activity it's a little bit puzzling if you believe that people are risk-averse. that is the way thro

martin sorrell will be joining the show from wpp. looking forward to that conversation.ia. we will take a break. enjoy "bloomberg surveillance." we will see you tomorrow. ♪ >> this is "bloomberg surveillance." >> israel and hamas are in truce . will frightening recommence -- fighting recommence on friday? 20,000 troops on the u.k. border. the ruble turns. facebook, google, twitter -- they own the world. will madison avenue ever be the same? this is "bloomberg surveillance." we are live from a world headquarters in new york. it is tuesday, august 5. joining me as always, scarlet fu and adam johnson. let's get right to wear morning brief. >> we get mixed service sector data overnight. the u.k. it was better than forecast. the strength in the u.k. was due to rising wages. be why mr. carney is anticipating higher rates sooner than expected. u.s., we get the out of our own. of our own. quirky stuff, but important nonetheless.

sir martin sorrell. very thoughtful.that success which is the united kingdom economy. --k for that on television, television, tomorrow at 6:00 a.m. >> this is "bloomberg surveillance." our guest host for this hour, charles calomiris and hans humes . let's get you company news. new pressure on u.s. tech companies in china. may not buyanies antivirus software. china has ordered agencies not to buy microsoft's windows eight. microsoft is trying to make things personal. they are changing the website to target test him or preferences. a completens relaunch next year. a company that makes software to raised $890crashes million for its ipo. itsale was a record for israeli company going public in the united states. that is the latest company news from the files of "bloomberg west." >> we're going to rip up the script. he bowl a -- ebola is transferred by sweat, among other ways. it is a dawning reality in west africa. an expanding disease. hans humes has lived within western africa. he is with greylock capital. explain to us. yo

earlier here on cnbc, ceo sir martin sorrell gave his outlook for russian businesses in light of russian sanctions. >> the eurozone worries of last year being replaced by the geopolitical worries. i think of those geopolitical issues, russia and the sanctions are probably the preimminent one. we'll see the impact of that as we move into the back end of the year. >> and as mentioned with the s&p having gone through that 2000 level for the first time, what do you think it indicates? does it change anything for you? do you read anything into it? can it keep going? has it gone too far, too fast maybe? let us know what you think about the current levels we're seeing on equity markets. find us on twitter and you can find us -- what's the twitter address? @cnbcwex is the twitter address. find us on e-mail, worldwide@cnbc.com. find me directly on twitter, as well, spp spp@louisabojesen. >>> al is with us from nico management. al, what do you think these lofty levels are indicating? >> for the s&p, you mean? >> for the s&p and for global markets. we're still seeing pretty solid runs. >> yeah, sur