martin sorrell is an expert in this the chief executive officer of the digital troops at wpp. martin: they are introducing a blogging technique on the safari browser on apple. it is about 20 per -- it is about 25% of the market. we think it will affect 5% of mobile advertising. the other big point -- it raises the cost of content by reducing the amount of advertisers. if it does, consumers will have to pay more. microsoft tried that a few years ago. it did not work. it has always been a question about free subscription or advertising. netflix is subscription. although they are starting to cross platform advertise and even have talked about sponsored programming. even the ad-free models built on the concept that people do not want to watch advertising, they have had to compromise in some way, shape, or form. tom: do we look at digital ads the same way we used to look at tv ads, when we got up and went into the kitchen when the ads came on? martin: we believe there have to be stricter standards for view ability online. on the one hand you have nielsen having this problem offline

we will hear from martin sorrell. tests.s that and much more coming up on the bloomberg market day. $222g and airbus racked up million in orders of the first day of the air show in paris. scott johnson caught up with jim mcnerney, the chairman and ceo of knowing. when you buy an airplane, you buy against your view of the potential distribution of oil prices, not the spot price you are at today. you are going to own the asset for 20 years, so you have a broader view of what it could be. secondly, we are producing making thethat are current fleet obsolete. the payback, even a lower fuel prices for a new plane versus the one they are operating now, is much faster than it used to be. and thethank the 787 technologies that have flowed from that. 787 running,ot the there is airline looking at -- at the aircraft. give me a sense of how you make money on the airplane now. you have to take cost out of the production line. >> we do, but step one is to build the right airplanes. the airlines that are using it are getting the efficiency

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we talked to, you just talked to martin sorrel.nteered the fact that he was asked, would he rather invest in google or in facebook. and as he said, the momentum seems to be with facebook right now. and he also said some pretty optimistic comments about snapchat as well. snapchat is a private company. but you know, he's not one to mince words about his business being up-ended by some of these companies like google, like facebook. but carl, when you think about new products that have been unveiled this week it really does appear that facebook has the lead or at least is the most innovative and trying really to predict where the industry is going to go. old wayne gretzky adage, skate to where the puck is going to be. perhaps the new immersive technology won't move the revenue needle, but it's giving the advertisers something new to work with i know jon steinberg you looked at this very closely, what facebook is doing. >> i don't get what they did yesterday. it was a concept car. chris cox got up and showed a prototype of a full-screen