what do you make of sir martin sorrell's comments? >> we've heard this before.buyers have long lobbied for more transparency and third-party standards. if you look at the history of advertising with traditional advertising, you have the nielsen ratings for tv, arbitron the audit bureau of circulation for print. we don't have anything in the digital realm that compares, and that goes for both ad supported platforms like facebook and and it'snd google, also true of the more transactional video platforms like apple and amazon and netflix. i think this is going to revise those calls that have been going on for a while for those third-party standards. emily: how big an impact do you think this will have on facebook? a company that generally has been performing well, the narrative has been going well, a lot of that has been based on video. is this a big deal? is it something that will incur big reputational damage? david: i think this is just a blip but the point that the often sage martin sorrell made is a good one that actually has a much bigger implication. this id

martin sorrell is staying with us.omberg. ♪ caroline: welcome back. 42 minutes into your trading day -- let's get you caught up with the bloomberg business/. tom: thanks. first-half earnings reported that beat analyst estimates -- the owner of the brand set operating profit increased 8% in the six months through july. that is as the world's biggest clothing retailer prioritized online expansion over store opening. the ceo of europe's largest airline says it is examining a range of options for entering the low cost long-haul travel market. that theold bloomberg company can no longer ignore the emerging threat from a range of contenders. ourselves protected pricext year and the oil is increasing, which means that the economy is getting better ,nd we can get more business and there is not only the throwback but we can also have -- because of the increase of oil. it hascrosoft says authorized the buyback of an additional $40 billion of stock on top of an existing $40 billion repurchase program which it plans to finish by t

yousef: the full interview with martin sorrell coming your way in just a short while. let's get you up to speed with how u.s. markets closed over all. a lower picture. the s&p 500 down 2/5 of 1%. mixed signals from the u.s. economy. on the one hand, you had signs of stronger growth in terms of the country meeting its consumer confidence figures. posted -- those figures came in at the lower level while the inflation numbers were the ones moving closer to the targets. in the middle east, we are just under two hours away from the opening of the emirates markets dubai -- emirates markets, dubai, and abu dhabi, for the first time coming back since the e break -- eid break. a lower picture in the emerging market space. dubai down 1%. gfh financial, selling its remaining stake in leeds united football club. egypt down 1.6%, the lowest since june 26, concerns about the economy. would suspendklm flights to egypt because of the currency situation in the country. in turkey on friday, it was a similar picture. again, following some of the trends in global markets, especially emerg

>> i think it reinforces people like martin sorrell and others, wpt, the agencies that say you have todent ways to verify what's happening. one of the things facebook has is very tight control, almost like it's a walled garden of all of its data. i think that frustrates people who advertise on it because they want more information about, you know, who's watching, where they're from, what their zip codes are. but secondly when something like this comes along, you say, okay, we want some independent verification of what's happening. i don't think it's the biggest deal in the world. it wasn't like -- you know, it was something about as you know the people watching less than three seconds that wasn't counted as part of the metric. i think the larger issue is about the data and secondly about having a system of media that is nailed totally advertising supported and that advertising mainly can work with video where you force people to watch it. it's not a sustainable system. >> but, walter, facebook could argue they're still experimenting themselves with this. how long is the grace period th

martin sorrell spoke with bloomberg tv. >> the underlying growth rate was 3% ago depending on where youther -- that is not bad but it is not great. i would like to see worldwide gdp stuck in the range of 3% to 3.5%. the projections for next year are 3.5% to 4%. i would like to see worldwide gdp up another 100 basis points or so. taylor: w tpp -- has been making acquisitions. microsoft is planning another buyback. microsoft stock is up 31% in the last year and now close to the record high set in 1999. that is your bloomberg business flash. i would point out that microsoft is generating $24 billion of free cash flow every 12 months. bloombergk of the surveillance map, -- what took so long is what many on the street would say. the bank of japan, the fed. we are going to reductive that at the top of the hour. george, i want to go away from institutions, to retirees. you mentioned the real experience. i am sorry, this is financial reap russian forever -- financial repression forever for retirees. >> the notion that maybe they're going to scale back. we are still doing qe. the bank of japan n

appearances including one at an ad conference in cologne, germany, according to advertising tie tant martin sorrellail from jack to say after one year of planning he was unable to to be with us. so i got down on my knees and begged for him to come, but unfortunately for reasons unknown to you in the room and to me, but known to him, he had to stay in san francisco. >> now dorsey did join via live stream. and sir martin did ask him about a possible sale. take a listen. >> there's obviously been talk about apple's interest, facebook's interest, potential interest. google's interest. do you think twitter will develop -- continue to develop on its own? or do you think it would be better served by being aligned or part of another organization? >> we have great partnerships with all those companies as you mentioned. there's always been a lot of interest and passion around what we do for the past ten years. and we've always had a lot of speculation around what twitter could become and what twitter -- where twitter would go. but we have a really strong plan ahead of us. >> right now the stock, guys, up 21%