. >> we talked to sir martin sorrell about where his clients with putting their ad dollars in the likesf concerns about accountability and brand safety. he said facebook and google which have a big presence here are under growing scrutiny >> there's fake news, there's measurability, there's fraud, transparency, all these issues are placing a lot of focus on the duopoly, google and facebook control 75% of digital advertising, which in turn is 30% of the market, so 22%, 23% of the worldwide advertising market is controlled by those digital duopolies. >> he says his clients would like to have a third major option as an alternative to that facebook/google duopoly. i asked whether snapchat, which also has a presence in cannes, could be the third giant >> i think to be fair, if you asked me that question six months ago i would have been sort of more -- more long on it. probably be a little bit less long on it interestingly you will hear one or two interesting announcements from snap in terms of major new gains. >> we're hearing from a number of snap's partners here that they're happy with the