to do with hank greenberg who founded the company and got kicked out of the he was replaced by martin sullivancomplete boob. melissa: right. >> paid himself $4 million. hide joe casano, derive tiffs joey, cost aig $11 billion. almost cost the society, bankruptcy. i kn as i said because i bought the stinkin' stock at 85. melissa: sorry about that. >> they deserve to rebuild this way. the ad will run for two weeks and start to advertise their product. >> in all seriousness who do you think they're aiming at? is it shareholders? is it the general public? is it the taxpayer? who are they aiming at? >> all of the above, all of the above including primarily the people who buy the stock to say to them, we are not the old company. we're a new company and this is part of a larger public relations campaign. the ceo, bob benmosche, has done a great job. melissa: fantastic. >> very visible. comes on shows like this. they are evolving from, from the, image of a pariah to a respected corporate citizen. more power to them. melissa: before we run out of time, money meet are on cale of one to money how money i