we have serena williams, martina hingis john mcenroe. do you tell the teams this is theater, entertainment. we want people to have fun. murphy: we have a team of characters. everyone is an individual. the enthusiasm is paramount to the team. if i am not into it, why are they going to be into it? if the players are not into it why would the fans be into it? rebecca:a: one of my proudest moments was when my son smack talk to mcenroe and he looked up and said, "who is being rude and here besidides me?" mark: he went into retirement after that. rerebecca: it's a great business venture. here's to a n season. stayay with us. our roundtable''s next talking about ricoh and why it is in the national spotlight. plus, we often talk megamergers. this time, it's a rebecca: welcome bk. it's time forhe round table. this week in busisiness newews, sties center around innonovation. one company around here is finding beer ways to innovate while one of the biggest customers is headed west. the e pentagon seems to think going to silicon valy is the solution