whether they are john mcenroe and bjorn borg or chris evert and martina navratilova, that's what we wantnd over. i'm trying to goodness me, three match points to martina navratilova. >> this man has a smile that lights up a television screen from here to bangor, maine. >> and then there is magic johnson, this urban kid from michigan, and larry bird, this guy who worked carrying trash. one plays for the los angeles lakers. the other plays for the boston celtics. it's a great story. >> lakers had several chances. here's larry bird. >> magic johnson leads the attack. >> look at that pass. oh, what a show! >> when the championship games are in primetime and people are paying attention to that, television feeds into those rivalries and makes them bigger than they've ever been before. >> he challenged me with primitive skill. they're just as good as dead. >> every mike tyson fight was an event because every fight was like an ax murder. when he fought michael spinks, the electricity, you could just feel watching it on tv. >> he leads with the right hand. there he goes! >> tyson was made for tv