and it became kind of this big, sort of public outrage over raising prices, partly because martinin'surley, -- scarily who then was indicted for other reasons and then he got sick and went on medical leave and vanished. this week, he reappeared, he went back to work, and lo and behold, almost immediately, they announced that there was an sec investigation into the company. carol: it is a story that just gets more and more interesting. another story that i think is very interesting and you have it in the company section this week, and that is etsy. it is kind of growing up finally. , ellen: it is growing up. it went public. they had to figure out how to go from a platform that just sold homemade stuff, to factory made items. -- inally it was only about carol: so the homemade stuff, right? ellen: this actually be made here. this could be made on etsy. this is the one i made into the magazine and this is the one that did not. but, we were trying to show us that items like this are now factory made, they're coming off of a manufacturing line. and we use this to sort of show that in the ma