i just want to read you, this is marty bayern, your former editor of the paper, you said, it's cowardice. if jeff bezos said two years ago he thought the editorial page should get rid of endorsements, you could argue the case one way or the other, but he was suggesting that given this scenario with the timing of it -- >> well, if i had to think about this topic at all two years before, that would have been better for perception reasons, but in fact, we made this decision -- it was the right decision, i'm proud of the decision we made, and it was far from cowardly, but we knew there would be blow-back, and we did the right thing anyway. >> so, let me ask you about that. there was blow-back. 250,000 people canceled their subscriptions. did you think when you were doing this that some people were going to say, that actually it creates less trust in media? part of it was, it was aimed at creating more trust in media, and at the same time, clearly there were other people saying, maybe there's less trust. >> no, i don't follow that logic. >> you don't? >> no. >> and so, were you surprised at t