i've had on marty cooper who invented cell phones. he talks a hot about spectral efficiency. there's cooper's law tied to moore's law in terms of our spectral efficiency doubles every two and a half years, so what policies can we adopt to help keep that going so we can squeeze more efficiency out of the airwaves so you can convey more day per megahertz as a result? so there's a lot of policies here, but all of these new media areas that we're talking about exploded in a beneficial way largely because they were deregulated or unregulated. so trying to retrofit 80-year-old communications law onto them, i think, would be detrimental and slow things down. >> guest: let's go back to this new media. in 2001 the top ten sites on the internet were responsible for 31% of the page views. in 2010, a decade later, they were responsible for 75% of the page views. there is no question, yes, the potential is there, but there's no question that we haven't seen women and minorities flourish there, we haven't seen ease of establishing new web sites. it's getting more and more difficult as cons