cam brady getting a run for his money by newcomer marty huggins. likely to hurt him with the christian right, social conservatives, any group that opposes baby punching. remember the politician that punched a baby? he's at it again. he punched ugy, the dog from the academy award winning film "the artist." north carolina's 14th district, one of the last to call it. today, opponent marty huggins did the craziest stunt to date. >> you know what is scary -- >> you're in it way too much. >> i did it like i believe it. jay roach, your director, who did game change and did recount, he's great. he knows his political theater really well. >> he does, and he's also -- you know, he's responsible for the austin powers movies and meet the parents. he's kind of unique in that he knees how to do the broad band comedies and also politics. >> i watch with my two boys. they're in their 20s, one just turned 30, and i'm thinking, is this helping young people vote, yes, will ferrell. >> what did they say? >> i'm going to encourage it. although one of my kids is to the

marty huggins. >> mr. marty huggins. >> who is kind of the outside-the-beltway kind of guy. an unsuspecting family. >> not good. >> recording machine, yeah, answering machine. and enter in zach's character, and let the gamesbegin. >> and let the games begin. >> yeah. >> put it together. >> right. >> is there any qualities that i can look at in ron burgundy? >> right. >> the anchorman. >> uh-huh. >> and find in cam brady? >> i mean, i think -- you know, cam brady is the type of guy who can give a great speech. but he, for the most part, doesn't know what he's talking about, which is very similar to mr. ron burgundy. ron burgundy is the master at looking like he knew what he was talking about. >> does this movie have a message? >> you know, it's hopefully just a funny movie, first and foremost. >> you want to entertain. >> we want to entertain. we kind of want to -- you know, there's been so much material in politics over the last couple of years that we were able to have fun with that. at the same time, we're kind of pointing out just all the money that's flooding into these

. ♪ my country tis of thee ♪ sweet land of liberty >> after cam brady's baby punching instant, marty hugginsin the polls. >> it opens in theaters on friday, august 10th. joining me now is the director of the campaign, jay roach, who has also directed the austin powers movies and meet the parents. welcome to the show. >> thank you. great to be here. >> tell us about "the campaign." >> it's a movie that goes at the way politicians have gone crazy. will ferrell plays a kind of lazy congressman who has a scandal at the beginning. he leaves a very obscene message on a family's answering machine and gets replaced or challenged by zach, who is a kind of upstart populist candidate who is not well equipped for it. >> yeah. so are there real life inspirations you have drawn from in order to fuel not only this film, but you have done quite a few, campaign or at least political films. tell us, are there real life figures or moments or scenes that really fuel your imagination? >> there are moments all throughout. i mean, will ferrell has said he borrowed the hair from john edwards. and i talked to the ha

marty huggins. >> who is the outside the beltway kind of guy who -- i have a lapse in moral judgmentrding machine, answering machine. and enter in zach's character, and he's let the games -- >> let the games begin. >> put it together. >> right. >> so is there any qualities that i can look at in ron bergen, anchor man and find in cam brady? >> i mean, i think so. you know, cam brady is the type of guy who can give a great speech. but he for the most part doesn't know what he's talking about. >> mr. ron burgundy. he's a master of looking like he knew what he was talking about. >> does this movie have a message? >> you know, it's hopefully just a funny movie, first and foremost. >> he wants to entertain. >> we want to kind of -- there's been so much material in politics over the last couple of years that we were able to obviously have fun with that. at the same time, we're kind of pointing out just all the money that's flooding into these campaigns at unprecedented levels. so that's a little point of view. >> i can imagine a scene in which you and the writers and the actors are watching

. >>> i'm out here in times square with zach galifianakis, a/k/a, marty huggins.> dad, that is like the greatest -- this is like the greatest news i've ever heard. i can't believe it. all of these years i've been begging you to let me get into politics. and here it is. i'll tell you this, i'll make you proud. i will. >> i would say there's mathematically zero chance of that happening. your brother, trip is a bull's-eye, you look like richard simmons -- >> zach joins us now. that's something you came up with a long time ago, right? >> that character is a character i've been doing in high school. in high school he was called the afemmity knit racist. >> i 0 thought it was interesting to be both things and he turn into that character. >> looked like you and will had so much fun. he was here yesterday. we have a question from twitter. who is crazier, you or will federal? >> will has mental problem, mentally insane. no, we're both pretty calm by guys. a lot of people think we're crazy. it's just for the cameras. we're pretty quiet guys. >> was there a lot of improv in