marty kaplan who's a professor at usc by the way this gives an idea.ilm program, film and tv program is a norman lear film and tv program and that tells you where they are politically. marty kaplan he and i see eye-to-eye the advertisers to be bamboozled and i want him to look at the oh, i'll get to it. we need to infiltrate the campuses. we need to take them over. the left has taken over institutions. we've been focused on, look, we're conservatives we focus on individuals. and their left they focused on institutions. we ceded the news media, the entertainment institution the liberal academia we ceded and then we're surprised when he churning on you liberals every day. we need to take over liberal institutions the way the left does. >> this is more of a philosophical question do you think there is a distinction between propaganda and providing a narrative on social commentary or are they more of the same. what are your feelings on that? >> my feelings on that is that it's a book title. [laughter] >> and you're right. there is a slight distinction and