. >> back in the '60s, marvin gaye wanted to be frank sinatra. >> clean shaven, debonair. tality ♪ talk to me so you can see ♪ oh, what's going on ♪ what's going on ♪ yeah, what's going on ♪ tell me what's going on ♪ whoo >> marvin gaye was affected by the vietnam war. he's brother was in vietnam. he's hearing stories of what's going on over there, seeing the protests here and it's changing him. >> he holds up a mirror to america. >> he's talking about the war, poverty, changing artist in ways berry gordy is not super happy about. ♪ everybody thinks we're wrong, they do ♪ >> initially berry gordy did not want marvin to do it. >> mo town is supposed to be nonthreatening. now you have him making a record that could ruin good money. you don't talk about the government. ments i want to know what's going on right now, people ♪ >> ultimately when he agrees to put out "what's going on" marvin said, if you're right, i'll learn something. if i'm right, you'll learn something. >> as berry gordy would say, i learn something. >> every artist at mo town wanted to try their chance at fre